Director, Performance Marketing

Job Summary:The Director, Performance Marketing leads paid client acquisition activation across planning, creative, media, and test-and-learn programs, driving rigor, speed, and measurable business impact. This role partners closely with Sales Desk, Field/Advisors, CX, Technology, and Digital teams to develop and activate insight-driven campaigns that support growth across priority client segments.Reporting to the Chief Marketing Officer, this role is responsible for leading activation planning, multi-channel execution, campaign experimentation, and cross-functional coordination to ensure marketing programs deliver against business objectives.This role partners closely with the Digital team to ensure Mariner.com and related digital experiences effectively support acquisition, engagement, and conversion—aligning campaign messaging with on-site content, user journeys, and conversion pathways.The Director focuses on ensuring messaging, channels, and digital experiences align with audience insights and business priorities. They help maintain a centralized test-and-learn repository, contribute to the experimentation roadmap, and ensure learnings are documented and shared to inform future activation.The ideal candidate brings experience in cross-channel performance marketing and activation, paired with a strong bias toward execution, optimization, and continuous learning.Essential Duties and Responsibilities:Activation Strategy & ExecutionLead the planning and execution of client acquisition activation across paid channels, while driving strong collaboration across owned and earned channels.Translate growth strategy into actionable activation plans aligned with campaign and segment goalsPartner with Media, Analytics, and Finance to guide activation and test-and-learn investment decisions, including prioritization of spend across channels, initiatives, and experiments.Lead campaign briefing and collaborate with creative teams on messaging and asset developmentEnsure creative and messaging are informed by audience insights and optimized for channel performancePartner with media and analytics teams to review performance and identify optimization opportunitiesSupport strong communication and alignment across Marketing, Sales Desk, Field/Advisors, CX, Technology, and Digital teamsPartner with the Digital team to align acquisition efforts with Mariner.com content, engagement strategy, and on-site user journeysEnsure landing experiences and on-site pathways support campaign objectives and conversion goalsIncorporate digital engagement signals into activation planning and optimization decisionsTest-and-Learn & OptimizationDesign and execute test-and-learn initiatives, including hypothesis development, test setup, evaluation criteria, and budget considerationsDefine test KPIs aligned with campaign and business outcomes (e.g., leads, conversions)Apply core testing and measurement principles (e.g., control vs. exposed, confidence thresholds) to ensure credible insightsDevelop test briefs in partnership with creative, media, analytics, Sales Desk, Field/Advisor, and Digital teamsMaintain a centralized repository of test learnings and support sharing of insights across teamsTranslate test results into practical recommendations for messaging, creative, audience targeting, channel mix, and on-site experience optimizationCross-Functional CollaborationPartner with Marketing leadership to support campaign priorities and activation timelinesCollaborate with Sales Desk and Field/Advisor teams to align activation efforts with downstream conversion needsWork with CX, Technology, and Digital teams to incorporate experience and engagement insights into activation planningCreative, Media & Digital IntegrationEnsure performance data, testing insights, and digital engagement signals inform campaign optimization and on-site improvementsCollaborate across media, creative, analytics, and Digital teams to support cohesive full-funnel executionProvide creative feedback informed by channel performance, testing results, and user engagement behaviorRequired Education and Experience:8–10+ years of experience in performance marketing, digital marketing, or integrated marketing (in-house or agency)Experience executing multi-channel acquisition campaigns across creative and media partnersDemonstrated ability to manage multiple initiatives and deadlines in a fast-paced environmentExperience supporting or running digital-first testing and optimization programsProven ability to collaborate with senior stakeholders and cross-functional partnersClear communicator who can translate insights into actionable recommendationsPreferred Education and Experience:Experience in financial services, wealth management, or other regulated industriesHuman-centered or experience-led marketing mindsetFamiliarity with marketing analytics tools, media dashboards, and testing methodologiesSkills:Strong understanding of full-funnel performance marketing and how paid, earned, and owned channels work togetherAbility to turn strategy into practical, executable activation plansExperience leading or influencing cross-functional teams and agency partnersHands-on experience with test-and-learn approaches and performance optimizationWorking knowledge of marketing measurement, experimentation, and lift analysisFamiliarity with digital engagement strategy, including websites, content, and user journeysExperience partnering with Digital or web teams to align marketing activation with on-site experienceAbility to interpret performance and engagement data and apply insights to optimization effortsComfort working within CRM, marketing automation, and digital analytics platforms to evaluate performance, support experimentation, and connect activation efforts to downstream outcomes.Strong communication, organization, and prioritization skills#LI-JS1#LI-REMOTEEOE/M-F/D/VWe welcome your interest in being a part of our firm. We believe in giving associates progressive opportunities, actively nurturing professional growth and giving back to the community. We are dedicated to building a diverse culture where everyone has the support they need to achieve their career goals. We offer an innovative workplace and a culture that fosters camaraderie, teamwork and work-life balance.EOE M/F/D/V