Director of Sales (Orthodontic & Dental Marketing Agency)

We are hiring our first Director of Sales to own revenue performance across two brands. You will lead a team of closers and SDRs, build scalable sales systems in HubSpot, and partner closely with marketing to drive predictable growth. This is a player-coach role. You will be hands-on, coaching reps, running pipeline, stepping in to close deals when needed, while also building the forecasting and accountability systems that let us scale. RESPONSIBILITIES Revenue & Forecasting Own achievement of annual revenue targetsBuild and maintain accurate forecasting in HubSpot with a target variance of less than 10%Provide weekly pipeline updates to the CEO and contribute to leadership reportingDevelop and manage territory plans for two brands with distinct value propositions Pipeline & Performance Management Lead weekly pipeline reviews and 1:1s with each team memberEnsure team members achieve quota consistently using documented sales methodologiesMaximize closer schedules and talk time; identify and solve for gaps in real-timeDesign prospecting requirements for closers during non-call time with clear daily/weekly activity standardsBuild HubSpot tracking systems and dashboards for all sales activity Marketing Alignment Partner with marketing to ensure campaigns deliver the required ROASHold marketing accountable for lead quality and volume; create tracking to distinguish internal database vs. external lead generationEnsure SDRs have a consistent flow of qualified leads to work Coaching & Coverage Provide active mentoring and real-time coaching to closers and SDRsStep in to close deals when needed: coverage for absences, strategic opportunities, or deal velocity supportDevelop and document sales playbooks, talk tracks, and objection handling for two brands Trade Shows & Events Ensure closers have documented plans before each trade show (target accounts, meeting goals, conversation starters)Require same-day lead entry and activity logging in HubSpot from eventsTravel to key industry events to maximize ROI and coach the team on-site KEY METRICS Revenue attainment vs. target (primary measure of success)Forecast accuracy (target: within 10% of actual)Pipeline coverage and velocity by brandCloser talk time and prospecting activitySDR appointment-set rate and show rateMarketing-sourced vs. sales-sourced lead trackingTrade show lead capture and follow-up compliance REQUIREMENTS 5-7+ years in B2B sales with healthcare services experience required; dental, orthodontic, or medical practice marketing strongly preferred3+ years managing sales teams, including both closers and SDRsDeep HubSpot expertise: pipeline management, reporting, activity tracking, and forecasting (this is non-negotiable)Proven track record in building accountability systems and activity-based management frameworksRecent closing experience: You can personally step in and win deals, not just manage othersExperience managing multi-brand or multi-product sales motionsStrong coaching mindset with demonstrated ability to develop sales talentComfortable in a fast-paced, growth-oriented environmentWillingness to travel to trade shows (10-12 per year) and team locations as needed Nice to Have Experience with ROI guarantee or performance-based sales modelsBackground in a marketing agency or professional services salesExperience building sales functions from scratch (vs. inheriting established teams) ABOUT US HIP Creative is a leading marketing agency serving the orthodontic and dental industries. Alongside our sister brand Neon Canvas, we help healthcare practices grow through data-driven marketing strategies, proven systems, and a unique ROI guarantee model. BENEFITS 401(k) matchingDental InsuranceHealth InsuranceVision Insurance Life InsurancePTO eligibility after 90 days of hire (10 vacation days the first year of service, unlimited PTO starting year two, flexible partial days, and sick/ personal days) SCHEDULE 8 am- 5 pm CSTMonday to Friday COMPENSATION $130,000-$150,000 Base Salary + Commission tied to revenue attainment. Specific package commensurate with experience.Total OTE (On Target Earnings) $200,000 + Full-time W2 position LOCATION Pensacola, FL, or Memphis, TN, is strongly preferredOpen to remote candidates with a willingness to travel to Pensacola, FL, and Memphis, TN regularly, plus trade show travel.