Director of Product Marketing

GC AI is the fastest-growing and most trusted legal AI platform for in-house legal teams. We're building the future of legal work, and we're doing it fast. You'll join at a pivotal moment—when decisions matter, impact is immediate, and the runway to shape your career is wide open. We’re a high-performing team where you'll have real ownership and influence from day one. More than 1,700 companies use GC AI to drive their business forward, including 150+ public companies, 25+ unicorns, and brands such as News Corp, Miro, Bass Pro Shops, Snyk, Skims, Liquid Death, Vercel, Zscaler, and TIME. We've 10x'd revenue in 12 months, raised a $60 million Series B ($555 million valuation), and are growing faster than ever. We are backed by incredible investors, including Scale Venture Partners, Northzone, Sound Ventures, and Guillermo Rauch, CEO of Vercel. If you thrive when the stakes are high and the path isn't paved, you'll love it here. Our six guiding principles are: 1% better every day, customer obsession, ship today, find a way, care deeply, and own it completely. Come shape the future of legal work with us.Why we’re hiring a Director of Product MarketingOur product footprint is expanding across multiple workflows, pricing tiers, and customer segments. We need a senior leader to take ownership of product marketing end-to-end: narrative, positioning, pricing, packaging, launches, enablement, and competitive strategy. This role will lead the PMM function and build the systems, frameworks, and standards needed as we scale. You’ll partner with Product, Sales, CS, RevOps, and Marketing leadership to ensure every product, feature, and tier goes to market with clarity, rigor, and measurable impact. What you’ll doLead and Scale Product MarketingManage, mentor, and grow the PMM team; set strategy and operating rhythmDrive cross-functional alignment with Product, Sales, CS, RevOps, and MarketingShape Product Strategy and RoadmapUse customer, market, and competitive signals to influence roadmap and prioritiesBridge external market dynamics and internal product decisionsOwn Positioning and NarrativeDefine differentiated messaging across product lines, segments, and channelsTie product positioning into the broader Legal AI category narrativeRun Go-to-MarketBuild cross-functional launch plans with repeatable frameworks and go/no-go recommendationsOwn ICPs, value props, segment messaging, and in-product messaging strategyOwn Pricing and PackagingLead pricing, packaging, and monetization strategy across all tiersLeverage research, usage data, and competitive insight to guide decisionsSales and CS EnablementDeliver talk tracks, decks, competitive briefs, and training programsPartner with Sales leadership on deal strategy and positioningCustomer, Market, and Competitive IntelligenceRun structured customer insight and win/loss programsTurn findings into actionable GTM, pricing, and deal strategy adjustmentsCategory LeadershipLead analyst engagement, competitive positioning, and external thought leadershipRevenue-Driving ContentOversee case studies, ROI stories, and full-funnel proof points with Brand and Demand GenMeasure and OptimizeDefine PMM metrics tied to revenue, adoption, and win rate; use data to refine strategy continuouslyBuild the PMM Team and Operating SystemDefine org structure, hire and coach PMMs, and establish scalable systems and processes  What you bring10+ years of B2B SaaS product marketing experience, ideally selling to lawyersExperience leading PMMs or managing a PMM functionStrong background in pricing, packaging, and monetization strategyProven ability to develop clear, differentiated messaging in complex marketsExperience in marketing technical or AI-driven productsStrong partnership instincts with Product, Sales, and CSExcellent writing, editing, and executive communication skillsAbility to build structure, clarity, and process in fast-moving environmentsHands-on and strategic, with a bias toward action and accountabilityHigh-growth, start-up experienceA Note On PaceWe’re building something new in a once-in-a-generation shift in technology and the legal industry, so we move at a relentless pace. We expect urgency, ownership, and good judgment even when things aren’t perfectly clear. If you need structure and consensus to do your best work, this isn’t the right place for you. If you thrive in ambiguity and growth, work with intensity, and want real responsibility, keep reading. We’re excited to meet you.Location PolicyThis is a remote role unless you fall within the following parameters. If you live within approximately 50 miles of our San Mateo, CA or Provo, UT office, the position follows a hybrid schedule with in-office days on Tuesdays, Wednesdays, and Thursdays. Equal Opportunity EmploymentGC AI is an equal opportunity employer that supports workplace diversity and does not discriminate on the basis of race, color, religion, gender identity/expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, physical or mental disability, or any other protected class. GC AI is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. #LI-GCAI Fraud Notice to GC AI ApplicantsTo protect yourself against phishing and recruitment fraud, please note that GC AI only accepts job applications through our official careers page at https://gc.ai/careers and through sponsored jobs on LinkedIn. All legitimate communication from our team regarding job opportunities will come from a GC AI team member with a @gc.ai or @getgc.ai email address. GC AI will never:Refer you to external websites to applyConduct interviews over email, chat platforms, or messaging appsAsk you to provide payment or purchase equipmentRequest personal or financial information such as your mailing address, social security number, credit card numbers, or banking information during the application process Examples of fraudulent email addresses:info.gcai.careers.com@gmail.cominfo.gc.aicareers.online.com@gmail.comAny email address ending in @gmail.com, @yahoo.com, or other free email services If you are contacted by someone claiming to be from GC AI via an unofficial channel or from a suspicious email address, please do not share any information. Mark the communication as "phishing" or "spam" and do not respond.