Director of Product Marketing

Get to know usIdeals is a global B2B SaaS product company recognized as the most highly rated and customer-centric brand in the secure business collaboration market. Trusted by over 2,000,000 users from 175,000 companies globally, we help people run high-stakes processes and make important decisions with less stress, higher quality, and shorter hours.Ideals Virtual Data Room (VDR): Secure document sharing and collaboration for due diligence, fundraising, corporate reporting, licensing, clinical trials, and other complex transactions.Ideals Board: Board and leadership collaboration platform for faster, safer, and more compliant decision-making.We are now adding more products to our portfolio and need a strong product marketing leader to keep the story clear and connected as we grow.The roleWe’re hiring a Director of Product Marketing (Portfolio Lead) to be the bridge between our products and the market. You’ll own the story and go-to-market for Ideals Virtual Data Room, Ideals Board, and Ideals Vault, and make sure they fit into one clear portfolio narrative.You’ll lead and coach a small PMM team (two people to start), work closely with Product, Sales, and Marketing, and put in place simple standards for how we position, message, launch, and update products. This is a hands-on role with real ownership: you’ll write the playbook and run it.This is a fully remote role for candidates in the UK.Why do we need this roleAs we grow into a true multi-product company, we now need:One joined-up story across all productsA consistent way to plan and deliver launches and updatesA simple, repeatable approach to sales enablement so every team has what they needWe need one clear owner whoSets the quality bar for product positioning and messagingBrings order and sequence to how we plan releases, updates, and campaignsMakes sure every product fits into a simple, compelling portfolio storyYour work will mean that customers understand our products faster, Sales teams know exactly what to say, and Marketing can run stronger campaigns with less rework.Outcome: more qualified opportunities, higher win rates, stronger cross-sell and expansion, better retention, and faster, cleaner rollouts of updates and new products.What you will doOwn the portfolio storyShape the overall story for Ideals across VDR, Board, and Vault - how they work together to help customers run high-stakes processes with more control and less stressFor each product, define clear positioning and messaging: who it’s for, which workflows it solves, why it’s better than alternatives, and what proof we haveKeep these narratives current as markets, regulations, and competitors change, and as we add new use cases and products to the portfolioStandardise launches and updatesDesign and run a simple, tiered launch framework (from small enhancements to major releases)Set clear checklists and timelines so Product, Marketing, Sales, and CS know who does what and whenEnsure every launch has the basics covered: internal brief, external messaging, pricing/packaging impact, campaign plan, and enablementLead and develop the PMM teamManage two product marketers; set goals, priorities, and ways of workingCoach the team on research, positioning, writing, and stakeholder managementBuild a culture of clear thinking, simple language, and bias to actionTurn insight into directionRun regular customer and prospect interviews together with Product, Sales, and CSOwn competitive and market intelligence for your portfolio and share concise, practical insight back to teamsFeed structured input into product strategy, pricing and packaging, and roadmap decisionsEquip Sales and Customer SuccessOwn the core sales story: pitch decks, one-pagers, talk tracks, battlecards, and objection handlingMake sure enablement is easy to find, up to date, and actually usedPartner with Sales leadership on training sessions for new offerings, verticals, and playsPartner with Marketing Campaign and Demand teamsProvide sharp product narratives and briefs for campaigns, content, and website updatesValidate that campaigns accurately reflect product reality and customer valueMeasure impact of launches and key campaigns together with Demand Gen and RevOpsWhat you bringYou don’t need to tick every box, but you should recognise yourself in most of these:Solid experience in B2B SaaS product marketing, including launches and ongoing adoption workProven track record working closely with Product and Sales to bring products to market and support revenue growthExperience managing or mentoring product marketers, even if in a small teamStrong writing skills: you can explain complex products in simple, direct languageComfortable talking to customers and prospects and turning what you learn into clear recommendationsStructured thinker who can design frameworks and then actually use them day-to-dayConfident working across time zones and cultures in a remote-first environmentNice to haveExperience in secure collaboration, fintech, legal/transaction services, or other high-stakes B2B environmentsBackground in pricing/packaging or solution/portfolio marketingWhat we offer We highly value our people, so we will empower you with all the resources and support to help you reach your full potential.For your best workRemote-first flexibility to shape your ideal workdayHome workplace budget Co-working expense coverageIndividual IT budget for extra equipmentTop-tier tech and AI-powered toolsFor your growthAccess to Ideals Academy with numerous coursesInvestment in external learning and development activitiesGuidance in Personal Development Plan creationProfessional literature and subscriptions coverageSupport of your passion as a speaker or writerInternal talent mobility opportunitiesFor your well-beingTailored Wellness Package for your physical and mental healthFunding for sports competitions25 business days of annual leavePaid health-related time-offNEST pension program contributionExtra perksTeam-building offline and online eventsBudget for meetups with your local teamGenerous internal referral programOur cultureCommitment, Excellence, Collaboration, Trust and Care are core values to the Ideals team. For us, these are the principles that every Idealer lives and breathes. We are on the lookout for like-minded individuals who share our values. By doing so, we create a team where talents feel at ease and work to the best of their abilities.Discover more.Ideals is an equal opportunity employerIdeals is made up of people from a wide variety of backgrounds and lifestyles. We embrace diversity and invite applications from people from all walks of life. We don’t discriminate against employees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, or citizenship.