Director of Product Marketing

What You'll Do:Define product positioning and messaging across our portfolio and for each buyer persona, including CISOs, TPRM program leaders, GRC and compliance executives, and procurementPartner with Product Management to plan and execute go-to-market launches for new products, features, and AI capabilitiesBuild a sales enablement program that gives our sellers and business development representatives the knowledge, talk tracks, and tools to lead with valueCreate and maintain sales tools, including pitch decks, battlecards, solution briefs, datasheets, and demo narrativesConduct ongoing market, customer and competitive analysis, and turn insights into recommendations for product and marketing strategySupport analyst relations by preparing briefings, inquiries, and submissions for firms such as Gartner and ForresterDevelop thought leadership content, including whitepapers, guides, blogs, and webinars, in partnership with Demand GenerationWork with Customer Marketing to capture customer proof points, case studies, and voice-of-customer insightsRepresent ProcessUnity at industry events, webinars, and customer meetingsUse AI tools to accelerate research, content creation, and enablement, and build AI-assisted workflows that let a lean team deliver at scaleGrow the function over time by hiring and mentoring product marketing team members as the business scalesQualificationsA bachelor's degree in marketing, business administration, a related field, or equivalent experience8+ years of product marketing experience in B2B software, with a track record of successful product launchesExceptional writing and editing skills, with the ability to make complex technical concepts clear and compellingProven ability to build sales enablement programs that sellers actually useStrong market and competitive research skills, with a data-driven approach to positioning decisionsHands-on fluency with generative AI tools (such as Claude, ChatGPT or Copilot) and a track record of using them to work faster without sacrificing quality. Experience positioning AI-powered products preferredAbility to thrive as a hands-on individual contributor while building toward leading a teamStrong presentation skills and the confidence to represent ProcessUnity with customers and at industry eventsFamiliarity with Salesforce.com and marketing automation platforms such as MarketoWillingness to travel occasionally for customer meetings and industry eventsExperience working with industry analysts preferredExperience in Third-Party Risk Management, cybersecurity, GRC or risk management strongly preferredCompensation Range: $135,000 - $165,000 depending on experienceProcessUnity is committed to providing an inclusive and equitable workplace where people of all backgrounds, identities, and life experiences can thrive. ProcessUnity is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or any other legally protected status.Learn more about us at www.processunity.com.