Director of Marketing – Skilled Nursing Facilities

Director of Marketing – Skilled Nursing Facilities Compensation: $130K-$160K+ yearly Job Type: Full-time Our client is seeking a dynamic, results-driven Director of Marketing to lead marketing and census development efforts across Skilled Nursing Facilities in New Jersey. This individual will play a key role in driving census growth, strengthening referral relationships, and enhancing the organization’s visibility and reputation within the healthcare community. Responsibilities Drive census growth by meeting admissions targets and maintaining near-full occupancy levels. Build and nurture relationships with hospitals, case managers, physicians, senior centers, and community organizations. Conduct regular hospital visits to generate referrals and maintain a consistent on-site presence. Plan and host community outreach events, open houses, and educational sessions to promote the facilities. Collaborate daily with admissions and administrative teams to review bed availability, new admissions, pending discharges, and marketing strategies. Develop and implement referral pipelines that directly increase new resident admissions. Travel frequently between hospitals, facilities, and community partners Requirements Proven sales and marketing experience in the long-term care or skilled nursing industry is required. Established relationships with local hospital case managers and discharge planners. Outgoing personality with strong communication, presentation, and relationship-building skills. Ability to travel regularly between hospitals, facilities, and community sites. Strong capacity to develop trust and rapport with referral sources and stakeholders. Compensation and Benefits Competitive base salary ($130K–$160K), with potential for higher compensation for candidates with strong referral networks and healthcare connections. Comprehensive benefits package, including medical, dental, vision, retirement plans, and paid time off. Opportunities for career growth within a respected, mission-driven healthcare organization.