Director of Marketing Operations and Digital Experience - Remote

The Director of Marketing Operations and Digital Experience is part of the Sales and Business Services department, which resides on the Strategic Marketing team and reports to the Senior Vice President of Marketing and Communications. As our Director of Marketing Operations and Digital Experience, you will be a senior leader responsible for marketing operations, analytics, digital experience, marketing technology, and operational execution. This role provides leadership for the Marketing Operations and Analytics, Digital Experience, and Digital Media functions and is accountable for ensuring marketing initiatives are strategically planned, measured, operationally sound, and aligned to business outcomes.The Director partners across Marketing, Sales, Product Marketing, Member Success, Revenue Operations, and Technology teams to establish priorities, drive execution, improve conversion performance, maintain reporting integrity, and optimize the customer journey. This position serves as the operational leader for the Marketing and Communications team, ensuring marketing investments, digital experiences, analytics, systems, and processes support organizational growth, customer engagement, and strategic objectives. What You'll Do:Lead, mentor, coach, and develop a high-performing team across Marketing Operations and Analytics, Digital Experience, and Digital MediaEstablish clear goals, priorities, ownership, and accountability across team functionsEnsure team roles, responsibilities, operating procedures, and success metrics are clearly defined and documentedFoster a culture of collaboration, continuous improvement, accountability, and customer focusSupport team members growth through coaching and development planningLead the Marketing Operations and Analytics function, ensuring effective campaign execution, lead management, reporting, attribution, and performance measurementEstablish operational governance, planning processes, and accountability measures across marketing initiatives to ensure they are executed on schedule and aligned with organizational goalsLead Agile marketing practices, including sprint planning, backlog prioritization, capacity and resource management, retrospectives, and continuous improvementDrive quarterly planning, prioritization, and resource allocation aligned to business objectives while proactively managing risks and dependencies through mitigation plansOwn marketing reporting, attribution, performance measurement, and reporting governanceEnsure the accuracy, consistency, and integrity of marketing and digital performance dataLead the development and maintenance of executive dashboards and performance reportingTranslate marketing and customer data into actionable business insights and recommendationsMonitor performance trends and proactively identify risks, opportunities, and optimization strategies that improve marketing and business performanceEstablish reporting standards that support informed, data-driven decision-makingLead website strategy, optimization, and digital experience initiatives focused on conversion, engagement, and customer experienceEstablish measurement frameworks for customer journeys and digital interactionsDrive continuous improvement in lead generation, conversion, customer acquisition, and engagement performancePartner with Product Marketing, Communications, Sales, and Member Success teams to improve customer outcomes across the funnelOversee SEO, website analytics, marketing automation, and digital performance optimizationProvide strategic direction for digital media programs, including video, podcast, and multimedia content Serve as business owner for marketing technology platforms, including Salesforce, Pardot (Marketing Cloud Account Engagement), analytics tools, and related integrationsEnsure systems, processes, and data support business objectives, reporting accuracy, and operational efficiencyPartner with Technology, Revenue Operations, Legal, and Privacy stakeholders to ensure appropriate governance, compliance, and data integrityEvaluate, implement, and optimize tools and processes that improve scalability, automation, reporting, and business outcomesMaintain oversight of marketing technology investments and platform performanceServe as a strategic partner to Product Marketing, Communications, Sales, Member Success, Product, and Operations teamsFacilitate resolution of cross-functional issues and remove barriers to executionRepresent Marketing in enterprise initiatives, operational planning, and business reviewsBuild strong partnerships across the organization to improve business performance and customer outcomesOther tasks and responsibilities as assignedWhat You'll Need:Bachelor's degree in Marketing, Business, Communications, Analytics, or related field*8+ years of progressive marketing experience5+ years of experience leading and developing marketing teamsDemonstrated experience leading marketing operations, digital marketing, analytics, and reporting functionsExperience managing Agile or Agile-inspired marketing teams and workflowsHands-on experience with Salesforce, Pardot (Marketing Cloud Account Engagement), marketing automation, analytics, and reporting platformsExperience developing executive dashboards, KPI frameworks, and performance reportingProven ability to translate complex data into actionable business recommendationsStrong project management, communication, and stakeholder management skillsExperience leading cross-functional initiatives and influencing stakeholders across multiple business unitsMust be authorized to work in the United StatesIt's a Plus if You Have:Cybersecurity, technology, SaaS, or related B2B industry experienceExperience managing website strategy and digital experience programsExperience with conversion rate optimization and customer journey analysisExperience managing marketing technology integrations and reporting architecture (Pardot, Salesforce, Google Analytics, Matomo)Familiarity with privacy, consent management, and marketing compliance requirements (Cookiebot)Experience scaling marketing operations and analytics capabilities within a growth-focused organization*Additional years of relevant experience or a combination of an Associate’s degree or equivalent and relevant experience may be substituted for the Bachelor’s degree.  At CIS, we are committed to providing an inclusive environment in which the diverse backgrounds, experiences, and views of our employees, members, and customers are valued and respected. It is through this commitment that we are able to work together towards our common mission: to make the connected world a safer place. Compensation Range:USD$114,700.00 - $200,700.00