Director of Marketing

Director of Marketing Location: Remote within approved US statesReports to: VP of GrowthAbout BombBombBombBomb is on a mission to help relationship-driven sales teams create authentic connections with their customers. We are a video messaging platform designed to help individuals and teams stand out, show up, and close deals faster.We’ve built a strong foundation with thousands of customers across industries. Now, we are entering a critical phase: returning to sustainable growth by becoming more data-driven, more intentional, and more effective in how we generate demand and communicate value to the market. Marketing is a cornerstone of that transformation.We’re excited to bring on an ambitious, hands-on leader to help us expand our existing engine.Why Join BombBombYou have the opportunity to:Expand our story and brand in the market, leveling up our positioningOwn and shape our customer journeys from first contact through adoptionDrive growth with our ICPs through segmentation, personalization and lifecycle optimizationBuild and scale lifecycle marketing programs (acquisition, onboarding, adoption, retention, expansion)Build and execute a social engagement strategy across key platformsJointly own the funnel and our demand generation strategyDirectly impact pipeline, revenue, and company trajectoryWork side-by-side with leadership to drive growthWhy This Role ExistsWe have a strong product, a loyal customer base, and a meaningful market opportunity.What we lack is a scalable, data-driven growth model that connects ICP segmentation to a cohesive end-to-end customer journey.Today:Lead flow is inconsistentMessaging lacks clarity and differentiationMarketing systems and processes are not fully optimizedGrowth is not meeting expectationsThis role exists to fix that.You will be a part of the marketing team, partnering directly with the VP of Growth to transform marketing from a set of activities into a structured, performance-driven growth engine.This is a build + operate role, not a “manage what exists” role. You will think strategically and execute tactically. We are a small team and this is a hands-on-keyboard type of role.You will own and execute a messaging strategy, campaign management, and ICP approach with a mandate to:#1 – Clarify Our Market Position and MessagingBe relentless about turning BombBomb into the most talked about video messaging softwareMake us stand out on social and in our email marketing with clear, differentiated messaging for B2B prospectsBuild upon our product roadmap to turn new features into a value-driven storyCreate a “one brand” approach across all channels and touchpointsEnable Sales and Customer Success with strong narratives to increase close rates#2 – Design a Hyper-Personalize Customer Journey & ExperienceBe super focused on creating a customized experience for our prospects and customersOwn turning our ICP into targeted journeys that increase predictable conversion rates and decrease churn riskDrive adoption and enablement through curated campaigns that take customers from initial signup through onboarding to increase utilization - make them excited to use our platform!Create new ways to build pipeline through strategic investments in social platforms, email campaigns, webinars, partnerships, events and the likeLeverage AI to scale content, personalization, and campaign execution, balancing AI automation with human ingenuity#3 – Turn Marketing into a Predictable Pipeline EngineBe diligent about the numbersIn conjunction with RevOps and our marketing team: Take our engine to the next level through using metrics to drive marketing decisioningImprove conversion across the funnel by increasing the number of MQLs through creative segmentation and channel expansionOwn responsibility to work with marketing and sales to drive our Growth team targetsOptimize our marketing tech to enable all available features and functionsImprove attribution, reporting, and forecasting for a measurable path towards hitting our goalsWhat You’ll OwnMarket Position & Go-To-Market StrategyDefine and continuously refine our ICP, segmentation strategy, and target audiencesEstablish a clear, differentiated market positionDevelop core messaging frameworks across segments and use casesLead go-to-market strategy across campaigns and launchesElevate brand presence across social and external channelsTurn product innovation into compelling narrativesEnable Sales and Customer Success with strong messagingCustomer Journey, Segmentation & Lifecycle ExecutionOwn the end-to-end customer journeyTranslate ICP into personalized lifecycle journeysIdentify and eliminate funnel frictionDesign segment-specific engagement strategiesScale personalization across channelsPartner with Customer Success on adoption and retentionDevelop community and advocacy programsGrowth Engine, Demand Generation & Marketing SystemsCo-own a scalable pipeline engine aligned to segmentationPartner with Director of Digital Marketing on executionTranslate strategy into multi-channel programsDrive continuous experimentation and A/B testingPartner with RevOps on infrastructure and attributionImprove funnel visibility and forecastingAI-Driven Marketing InnovationLeverage AI to scale content creation and campaign executionUse AI for personalization, segmentation, and targetingExperiment with new tools and approaches to improve efficiency and outputHelp position BombBomb as a modern, AI-enabled platformCross-Functional PartnershipWork closely with Sales to align on pipeline goals and lead qualityPartner with Product to bring new features and capabilities to marketCollaborate with Customer Success to incorporate customer insights into messagingAct as a key leader within the Growth organizationWhat Success Looks Like (by the end of 2026)A clear, differentiated market position is establishedMarketing is generating consistent, qualified pipelineFunnel metrics are measurable, predictable, and improvingLead generation is no longer a bottleneck to growthSystems and processes are scalable and data-drivenMarketing is viewed as a core revenue driver, not a support functionAbout YouWho This Role Is Perfect ForThis role is ideal for someone who:Wants to build something meaningful from the ground upThrives in small, entrepreneurial environmentsIs equally comfortable thinking strategically and executing tacticallyWants ownership, accountability, and impactWhat We’re Looking For6 to 10+ years in SaaS marketing (demand gen, product marketing, or growth)Experience in $10M to $50M ARR environments (or similar scale)Proven track record of driving pipeline and growthStrong understanding of modern B2B SaaS GTM motionsExperience working closely with Sales and Revenue OperationsYour Capabilities IncludeCreative Ideation and SolutioningYou think outside the box, while knowing how to execute industry-standard, proven approaches to marketing.Builder MindsetYou enjoy creating structure, implementing systems, and turning ambiguity into clarity.Hands-On ExecutionYou are a doer. You’re comfortable launching campaigns, writing messaging, and analyzing performance yourself.Demand Generation DisciplineYou bring rigor to metrics, processes, and execution. You know how to build and scale pipeline across channels and continuously improve performance.Strategic ThinkingYou can connect day-to-day marketing activities to company-level growth outcomes.Strong Communication & CollaborationYou align teams, influence stakeholders, and create shared understanding across functions.CompensationThe OTE compensation range for this position is $140,000 – $170,000 annually. Final compensation is determined by experience, skills, and location. BombBomb’s Benefits & PerksExcellent medical, dental, and vision benefitsFlexible Paid Time Off9 paid holidays401k with employer matchMonthly internet stipendHome office setup bonusAnnual education and development supportOur CommitmentBombBomb's success in building human connection depends on our ability to foster an equitable and inclusive work environment. We are committed to attracting, retaining, and growing a diverse workforce where people from all backgrounds can feel empowered to bring their whole selves to work, and contribute their best work. We never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, marital status, veteran, and disability status. BombBomb is an equal opportunity employer that welcomes everyone to our team.