Director of Marketing 8-15-2026

Director of MarketingAt Socotra, we are focused on reimagining and reinventing technology for one of the world’s largest and most technologically neglected industries. Our team is building the first fully data-integrated software solution for insurance companies, and our vision is to become the technology platform that powers insurance businesses everywhere. We'd like you to join us in the revolution.Our cloud-native core platform helps insurers replace decades-old legacy systems with modern infrastructure, enabling them to innovate faster and operate more efficiently. As Socotra grows, marketing plays a critical role in helping customers, partners, analysts, and the broader industry understand why modern core technology matters.We're looking for a Director of Marketing to lead the execution of our marketing strategy. This leader will translate company objectives into well-orchestrated marketing programs, ensure the team operates effectively, and build the processes that enable exceptional execution.This role is ideal for someone who enjoys combining strategy with execution, thrives in a fast-moving environment, and is passionate about developing people while delivering measurable business results. This position reports directly to the CEO and has maximum executive and board visibilityWhat You'll Do:Lead Event Strategy and ExecutionOwn Socotra's event marketing strategy from planning through execution.Recommend which conferences, customer events, and industry programs to participate inDevelop event objectives, budgets, and success metricsTranslate strategic goals into executable plans for the marketing operations teamEvaluate event ROI and continuously improve future investmentsResponsible for Socotra-run events including STS and Insurtech on TapBuild and Lead a High-Performing TeamDevelop an engaged, accountable, and high-performing marketing organization.Coach, mentor, and develop team membersHire exceptional talentProvide clear, candid feedbackManage performance and career developmentFoster a culture of collaboration, accountability, and continuous improvementEnsure team members have clear direction, communicating what needs to be done and whyDrive Cross-Functional AlignmentEnsure the entire company understands what Marketing is doing, why it matters, and how it supports company objectives.Communicate marketing priorities across Product, Sales, Customer Success, and Executive LeadershipCoordinate planning across functional teamsKeep stakeholders informed on initiatives, timelines, and resultsOwn Marketing Planning and BudgetingLead annual and quarterly planning for the marketing organization.Develop department budgetsPlan headcount growthPrioritize investmentsTrack performance against budgetRecommend adjustments based on business prioritiesExecute Digital Marketing StrategyLead digital marketing programs that generate awareness and pipeline.Manage paid search and online advertisingOptimize keyword strategy and campaign performanceDefine KPIs and measure campaign effectivenessContinuously improve performance through experimentation and analyticsManage Public RelationsPartner with external agencies and internal leaders to elevate Socotra's visibility.Manage the relationship with our PR agencyIdentify media opportunitiesCoordinate executive communicationsSecure meaningful press coverage and speaking opportunitiesMeasure earned media impactImprove Search VisibilityHelp ensure customers discover Socotra wherever they search.Lead SEO and AI search optimization (AEO)Improve content discoverability across traditional search engines and AI-powered search experiencesPartner with Content and Product Marketing to optimize content strategyWhat We're Looking ForExperience leading marketing teams in a fast-growing B2B SaaS companyStrong project management, communication, and organizational skillsExperience managing event marketing and conference strategyExperience owning marketing budgets and planning processesStrong understanding of digital advertising, analytics, and performance marketingExperience managing public relations agencies and media programsFamiliarity with SEO and emerging AI search optimization strategiesExcellent written and verbal communication skillsProven ability to work cross-functionally and influence without authorityCuriosity and tenacity to figure out and learn new things on the job, and execute on themDesired QualitiesWe're looking for someone who is:Deeply curious; excited to learn and use new skills on the jobWilling to challenge assumptions and experiment with new ideasComfortable operating in ambiguity of market and dataHighly organized without becoming bureaucraticCollaborative, humble, and accountableEqually comfortable discussing strategy with executives and execution with individual contributorsIf you're energized by building systems, developing people, and turning ambitious strategies into exceptional execution, we'd love to meet you.Benefits:Competitive salary and meaningful equityTop-tier health benefitsFitness StipendMonday and Friday Virtual Yoga ClassesFlexible vacation policyCompetitive Health Reimbursement Accounts (HRA) for Dental and VisionBCBS / Supplemental International Travel Insurance for Business or Leisure TravelThis position is remote and includes salary and equity commensurate with experience.