Director of Growth Marketing

Director of Growth Marketing Department: MarketingManager: EVP, Enterprise Strategy and MarketingClassification: ExemptAbout NavigateNavigate helps organizations activate workforce health. Our Workforce Health Activation System™ brings programs, benefits, resources, and care together through one integrated framework: Culture strengthens the workforce, Care supports the whole person, and Clinical improves health outcomes. Our proprietary Readiness to Change model personalizes the experience around what each person needs, is interested in, and is ready to act on.That could mean helping an employee complete an overdue cancer screening by explaining why it matters, where to go, and which benefit can help. For someone experiencing financial stress, it could mean connecting them to relevant education, coaching, or employer resources and giving them one achievable next step. For organizations, Navigate makes every benefit and resource more valuable by increasing discovery and utilization, directing attention toward high-value actions, and providing evidence of reach, behavior, and risk movement.Navigate supports hundreds of organizations, from emerging businesses to Fortune 100 companies to health plans, PBMs, and broker partners. Our industry-aligned Client Success teams understand the realities of each workforce and help clients turn insight into coordinated strategy, meaningful action, and measurable improvement on the outcomes that matter most.Our purpose is simple: Do Good Things. The opportunity ahead is significant. Organizations continue to invest in benefits, healthcare, wellbeing, and workforce resources, yet people are still left to determine what matters, where to turn, and what to do next. If you want your work to help more people turn health resources into meaningful action, this is an opportunity to make that impact at scale. We are entering our next stage of growth by establishing Navigate as the leader in Workforce Health Activation and bringing this different approach to more organizations and more people.How You Contribute to Our SuccessThe Director of Growth Marketing will build and lead Navigate’s integrated growth motion across enterprise employers, brokers, and consultants. You will determine where Navigate can win, translate those opportunities into focused growth strategies, and connect campaigns, thought leadership, events, digital channels, sales activation, and follow-up around shared business outcomes.This is a hands-on leadership role for a strategic builder. You will lead a focused team, create the operating model, launch and optimize growth motions, and turn what works into repeatable plays that create demand, accelerate pipeline, and contribute to measurable revenue growth.What Success Looks LikeWithin the first year, you will have:Established a focused growth strategy around the audiences and market opportunities where Navigate can winLaunched and improved priority growth motions tied to market engagement, opportunity creation, pipeline progression, and revenue objectivesBuilt a repeatable growth approach for priority accountsCreated an integrated operating model that connects Growth Marketing with Brand and Creative and the broader commercial organizationImproved executive visibility into account engagement, pipeline impact, learning, and investment decisionsKey ResponsibilitiesSet the Growth StrategyBuild annual and quarterly growth strategies aligned to Navigate’s business and revenue prioritiesIdentify the audiences, market problems, accounts, and opportunities where Navigate has the strongest right to winUse buyer insight, performance data, competitive intelligence, and market signals to make clear investment and prioritization decisionsBuild Integrated Growth MotionsTurn priority market opportunities into integrated motions that connect positioning, thought leadership, content, product launches, events, digital activation, sales enablement, and follow-upDevelop distinct but connected strategies for enterprise employers, brokers, and consultants, including account-based and influence-led growth playsDesign focused experiments that test audience, message, offer, channel, and conversion assumptions before scaling investmentPartner with the Director of Brand and Creative from the beginning of each motion to align growth strategy with a distinctive narrative, creative platform, and market experienceCreate and Accelerate Revenue OpportunitiesPartner with Sales, Broker Relations, and Sales Enablement to create new opportunities, increase penetration within priority accounts, and advance active opportunitiesBuild an influence-led growth model that helps brokers and consultants understand, believe, retell, and recommend Navigate’s valueEnsure every campaign and event has a defined audience, commercial objective, activation plan, follow-up strategy, and accountable ownerMeasure, Lean, and ScaleEstablish a measurement framework connecting audience reach, target-account engagement, broker influence, opportunity creation, pipeline progression, and revenue outcomesPartner with Revenue Operations to strengthen lifecycle definitions, attribution, account visibility, data quality, automation, and executive reportingLead regular growth reviews that clarify what is working, what has been learned, what should change, and where Navigate should invest nextTurn successful motions into repeatable growth plays and just as important, know when to stop work that does not produce meaningful market or business impactLead the Team and Operating ModelLead, coach, and develop the Growth Marketing Lead and Events Manager while creating clear accountability across interconnected workBuild a practical operating cadence across Growth Marketing, Brand and Creative, Sales, Broker Relations, Sales Enablement, Revenue Operations, Product, and Client SuccessUse AI and emerging technology to improve insight, execution speed, personalization, experimentation, and team capacityModel a culture of commercial curiosity, urgency, accountability, collaboration, and continuous improvementThe Ideal CandidateExperience in employee benefits, healthcare, HR technology, wellbeing, or another complex B2B marketExperience marketing to benefits consultants, brokers, enterprise HR leaders, or benefits buyersExperience establishing a differentiated market position, supported by working knowledge of HubSpot, Salesforce, LinkedIn Campaign Manager, GA4, ABM tools, marketing automation, and AI agents and workflowsProven success developing integrated marketing campaigns that generate measurable pipeline and revenue growth through broker partnerships and direct to employer.Strong understanding of account-based marketing, digital marketing, marketing automation, lead generation, and campaign analytics. Experience managing paid media, email marketing, website optimization, SEO, AEO, webinar programs, and marketing technology platforms. Demonstrated ability to translate business strategy into scalable marketing programs. Exceptional analytical, project management, and communication skills. Experience leading high-performing marketing teams while fostering collaboration across Sales, Product, Client Success, and Executive Leadership.  The Navigate Way – Core ExpectationsAt Navigate, we expect all employees to live our values:Deliver the BoomEverybody Love EverybodyWe Are FamilyInspire & InnovateEmbrace ChangeGrowth is GreatEfficient & EffectiveGive BackMinimum Requirements7+ years of progressive B2B marketing experience, including meaningful ownership of growth, demand generation, or go-to-market strategy, with clear evidence you can own an outcome end to end rather than one functionBachelor’s Degree in Marketing, Business, Communications, or equivalent experience.A GM instinct building or materially transforming a growth capability and translating complex business problems into measurable commercial resultsExperience with complex enterprise buying groups, long sales cycles, account-based growth, and a broker, consultant, advisor, partner, or other influence-led sales modelThe ability to move comfortably between executive-level strategy and hands-on campaign development, problem solving, and executionStrong analytical and commercial judgment, including the ability to decide where not to invest and align teams around a shared growth priorityExperience coaching a small, high-performing team in a fast-moving environmentWorking EnvironmentStandard office work environment. Minimum ability to lift push and pull 10lbs.Normal mental and visual attention is required. Normal office working conditions requiring continuous use of both hands. Sitting most of the time, may involve walking or standing for brief periods of time.Position requires occasional bending, squatting, twisting and climbing stairs. There are minimal exposures to workplace hazards.To perform the job successfully, an individual must be able to perform each essential function satisfactorily. Reasonable accommodations may be made to enable a qualified individual with a disability to perform the essential functions.Position is available for remote workers.Equal OpportunityNavigate Wellbeing Solutions is an Equal Opportunity Employer. We provide reasonable accommodation to qualified individuals with disabilities and encourage open discussion around workplace support needs. Post-offer, pre-employment background screenings are required.