Director of Digital Marketing

Transform an Iconic Beauty Brand's Digital FutureRemote (Pacific Northwest) | $80K-$110K + Bonuses | Direct CEO ReportFLSA ExemptGene Juarez has been the Pacific Northwest's trusted name in luxury beauty for 50 years. With 13 award-winning locations and 400+ world-class professionals, we're not just maintaining a legacy – we're architecting a digital transformation that will define the next era of premium beauty experiences. We're looking for a hands-on digital marketing leader who can own our entire digital strategy and execution.The OpportunityAs our Director of Digital Marketing, you'll be our dedicated digital marketing leader – a chance to build something from the ground up. This is a hands-on role for someone who'll take ownership of a premium brand ready for acceleration. This is a rare opportunity to: Own execution as much as strategy – you'll be doing the work, not just directing itThrive in startup mode within an established companyManage budgets wisely to prove ROI and earn more resourcesBuild while flying – improving performance while fixing foundationsYou'll have CEO support, budget to work with, and the autonomy to make decisions. But you'll also need to be comfortable being a team of one initially, working with contractors, and building the case for additional resources through results.What You'll Actually Do Run Performance MarketingManage and optimize paid campaigns across Google, Meta, and YelpDrive measurable bookings with focus on cost per acquisitionTest, iterate, and scale what works across 13 locationsFix and Build SimultaneouslyImprove current campaign performance while building better systemsPartner with contractors on website and technical improvementsCreate processes that can scale as we growUnify Our Digital PresenceConsolidate fragmented social media into one strong brand voiceDevelop content calendar that drives bookings, not just likesEnsure consistent brand experience across all digital touchpointsProve the ValueBuild dashboards that show clear ROI on every dollar spentPresent results and recommendations to leadership monthlyUse data to make the case for additional resourcesWhat Success Looks Like Your First 90 Days: Complete comprehensive audit, stabilize current performance, launch unified social strategy, and present your vision for 2026 and beyond.Year One: Drive 3x growth in new guest acquisition through digital channels. Transform our marketing from cost center to revenue engine. Establish Gene Juarez as the dominant digital presence in Pacific Northwest beauty.Long Term: Build the playbook for luxury service marketing in the digital age. Create systems that scale. Develop the team and technology stack that sustains growth for the next decade.Who You Are Proven Digital Leader5-8+ years with P&L accountability in digital marketing rolesDeep expertise in Google Ads, Meta, and marketing automationTrack record of scaling multi-location or franchise businessesFluent in both strategy and executionPacific Northwest Native (Or Adopted)You understand this market's unique dynamicsYou know the difference between Seattle subtle and Portland quirkyYou've navigated the tech-savvy but authenticity-demanding consumer baseData-Driven CreativeYou make decisions with numbers but understand the power of storytellingExcel models and SQL queries are your friends, but so is beautiful creativeYou can present to the board and collaborate with stylists with equal effectivenessBuilder at HeartYou've taken something from good to great beforeNavigate resource constraints spark creativity, not complaintsYou see systems and processes where others see chaosThe Package Base Salary: $80,000 - $110,000 (based on experience)Performance Bonuses: Structured around measurable impactBenefits:Medical, dental, vision, short & long term disability, life insurance, 401k matching, additional voluntary insurance benefitsPTO: 160 hours annually (50% accrued at hire, remaining at 6 months in the first year)Floating Holidays: 8 hours quarterlyHolidays: 8 paid holidaysRemote First: Work from anywhere in the Pacific Northwest. Preference will be given to qualified candidates located in WA state. While this role is not primarily in-office, you must be able to commute to our area locations as often as necessary for the job. We anticipate this will be a higher need at the start of the job.Quarterly Gatherings: Strategic in-person sessions with leadershipGrowth Path: Clear trajectory to VP as we scaleWhy This Role Makes Sense: The beauty industry is rapidly digitizing. We have the locations, reputation, and services. We need someone to connect the digital dots.This role is perfect for:   A senior digital marketing manager ready to own everythingSomeone at a larger company wanting more autonomy and impactAn agency performer ready to see their work through to revenueA scrappy marketer who's been constrained and wants to build somethingThe salary reflects that this is a building role. But with CEO support, real budget, and bonus potential tied to performance, the right person can grow this role as they grow the business.Ready to Transform Beauty? We're moving fast. Ideal candidates will have:  Portfolio demonstrating measurable marketing winsExperience in beauty, wellness, hospitality, or luxury retailStories about scaling success despite constraintsPassion for building something extraordinary Interview Process Initial Conversation (30 min) - Tell us your storyCase Study Review (60 min) - Walk us through your best workStrategic Discussion (90 min) - Your vision for our growthLeadership Meeting (60 min) - Culture fit and final questionsWe respect your time. We anticipate the full process completes within 3-4 weeksAbout Gene JuarezFor five decades, we've been more than a salon and spa – we're where the Pacific Northwest goes to feel their best. From Seattle's tech leaders to Portland's creative class, from Spokane's entrepreneurs to Tacoma's influencers, we've been the trusted name in luxury beauty.Now we're writing the next chapter. Will you help us lead it?Application Tips for Candidates What Makes You Stand Out:Specific examples of ROI you've drivenUnderstanding of local market dynamicsBalance of analytical and creative skillsExperience with similar business modelsWhat We're NOT Looking For:Pure brand marketers without performance experienceAgency-only backgrounds without P&L accountabilitySingle-channel specialistsMaintenance-mode mindsetsQuestions We'll Ask:"Walk us through your approach to allocating budget across 13 locations""How do you measure success beyond just ROAS?""Tell us about a time you had to do more with less""What would you do in your first 30 days?"Position open until filled. Priority review for applications received by December 5, 2025 As part of our standard hiring process for new employees, employment with Gene Juarez Salons & Spas will be contingent upon successful completion of a background check. Gene Juarez Salons & Spas is an equal opportunity employer.