Director of Campaign Marketing

Director of Campaign Marketing Location: Remote (CA or NY preferred) Status: Full-time, Exempt   THE COMPANY:At PAX Labs, we strive to enhance people’s lives through exceptional cannabis experiences.Our curated set of pure full-flavor pods and award-winning devices makes enjoyingcannabis simple and safe. For more than a decade, we have created next-generationdevices that deliver enduring quality and wellness benefits through innovations in designand technology, and remain trusted by millions of consumers nationwide. Our standardsallow for the safest vaporization of cannabis on the market. We are passionate aboutincreasing well-being and joy through the power of cannabis, and we are committed toadvancing opportunity through supporting social justice, access, and equity in theindustry.We are incredibly excited about the tremendous growth of the cannabis industry, inspiredevery day by how cannabis can change lives, and fortunate for our leading position in thespace. Our culture is focused on putting the consumer first, making an impact together,and also having fun along the way! SUMMARYThe Director of Campaign Marketing serves as the primary architect of PAX's go-to-marketcampaign strategy — owning the full lifecycle from ideation through execution andperformance analysis. This leader translates brand and business objectives into culturallyresonant, data-driven campaigns that drive awareness, acquisition, and loyalty acrossexisting and emerging channels. This role reports to the VP of Marketing. RESPONSIBILITIES Lead campaign ideation, planning, and execution for new product launches,seasonal releases, limited-time offers, and brand collaborations — ensuring allactivity is aligned with commercial and partner objectives. Develop clear campaign briefs that define business objectives, target audiences,messaging hierarchy, and channel requirements Maintain a rolling 12-month campaign roadmap that helps the organization planand resource effectively Champion big, culturally resonant ideas built for multi-channel extension acrossOOH, social, digital, retail, and experiential in support of e-commerce, wholesale,and retail channels Own end-to-end execution — coordinating across product, creative, channel,media, and legal to deliver on time and on budget Manage campaign timelines, budgets, and trafficking across paid, owned, andearned channels Act as the connective tissue between product, marketing, and commercial teams toensure coherence across all touchpoints Conduct post-campaign analysis and translate findings into actionableimprovements for future cycles Lead and develop a team of campaign marketers, fostering accountability, creativerigor, and continuous learning Leverage and grow a network of agency partners across creative, media, andinfluencer disciplines Please note that this job description is not designed to cover or contain a comprehensivelisting of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. QUALIFICATIONS  15+ years of marketing experience with a demonstrated focus on campaignstrategy and execution, ideally in a fast-moving consumer brand or agencyEnvironment Proven track record of developing and launching integrated campaigns acrossdigital, social, OOH, and retail channels Strong creative instincts paired with analytical discipline — comfortable evaluatingideas by both cultural resonance and performance potential Deep fluency in paid and owned digital channels, including social, programmatic,and content Experience managing campaign budgets, agency relationships, and cross-functional stakeholders New product launch experience required  Passion for and curiosity about the cannabis industry People leadership experience with a track record of developing direct reports Bachelor's degree required; MBA a plus COMPENSATION In addition to the benefits above, the salary for this role is $180,000-$200,000, plus theopportunity to participate in the company equity and bonus programs. This representswhat we believe, in good faith, this role will pay. The final pay will depend on many factors,including years and depth of experience, level, and location of the employee. PAX VALUESPut Consumers First: We are here to enhance their lives. We put their needs first ineverything we do. We work together to deliver unique solutions for their benefit.Build a Community  We are active and beneficial builders of a global community. Wecollaborate together to support sustainability, well-being, and social equity efforts—bothinternally and externally—to establish cannabis as a force for good. Innovate with Passion - We are passionate about enhancing the cannabis experience bymaking it positive, accessible, and intuitive. We set the standards, innovate for consumers, and find the yes as a team. Be the Solution and Collaborate - We work as a team to achieve winning outcomes,knowing we each individually are the solution, but can only succeed together. Lead with Humility and Transparency - We stay open and humble in everything we do. We value learning from each other, and cultivate transparency in our culture andProducts. We will ensure that individuals with disabilities are provided reasonable accommodationto participate in the job application or interview process, to perform the essential jobfunctions, and to receive other benefits and privileges of employment. Please contact usto request accommodation.