Director, Marketing Strategy

About the roleThe Director, Strategy is a high-impact business consultant responsible for defining the overarching visionand multi-service roadmap for SmartBug's medium and large accounts. While Marketing Strategy remainsthe primary engine of growth and the core of the client's strategic focus, this role brings the businessacumen to factor in cross-functional approaches—such as AI, Web, PR, and technical integrations—tocreate a unified competitive advantage.As the final touchpoint for strategic deliverables, the Director ensures that every plan is sophisticated,integrated, and aligned with the client's long-term business objectives. The Director provides high-levelvision and relies on a team of Strategists and Specialists to handle day-to-day execution.The Director, Strategy will be measured on:● Strategic Excellence: Quality and innovation of the overall marketing and business roadmap.● Sales Impact: Contribution to closing and correctly scoping large and medium accounts.● Client Satisfaction: Long-term results, ROI attainment, and executive-level trust, including theability to communicate with C-level executives on client accounts.● Pod Performance: Success and professional development of the team members in the pod.What you'll doIntegrated Marketing & Business Strategy Marketing-Led Vision: Act as the primary architect of the client's marketing engine, ensuring demand generation, brand positioning, and content strategy are the core drivers of ROI.Cross-Functional Synthesis: Evaluate how non-marketing business functions (e.g., AI automation, technical API integrations, and PR-led authority) can be leveraged to amplify the core marketing strategy.Full-Lifecycle Alignment: Ensure the marketing strategy seamlessly transitions into sales enablement and customer success, creating a closed-loop system that factors in the entire business operation.Service Ecosystem Orchestration: Move beyond "HubSpot-only" thinking to determine when a client requires specialized services like web development or advanced data integrations to remove friction from the marketing funnel.Strategic Governance & Vision Quarterly Steering: Lead high-impact strategic sessions with client executives to pivot the vision based on market trends, ensuring marketing efforts remain agile and business-relevant.Final Strategic Touchpoint: Review and refine all major strategic deliverables to ensure they reflect a holistic business perspective before they reach the client.Strategic ROI Benchmarking: Define how marketing KPIs translate into broader business outcomes like Customer Lifetime Value (LTV) and overall revenue growth.Sales Growth & Collaboration Strategic Scoping: Partner with the Sales team to identify gaps where a client's core marketing goals could be better supported by PR, AI, or technical services, ensuring the initial scope is comprehensive.Vision Selling: Assist sales reps by articulating the "Total SmartBug Advantage," showing prospects how marketing strategy acts as the foundation for a wider business transformation.Required QualificationsMinimum of 8 years in digital strategy or business consulting, with a focus on cross-departmental integrationBusiness acumen to converse with C-suite executives about business goals, not just marketing tacticsConsultative maturity to steer C-suite conversations away from tactical "to-do lists"; toward high-level business strategy and resource allocationFamiliarity with how PR, SEO, Web Development, and AI tools integrate into a modern marketing and sales engineProven ability to provide high-level vision while trusting and empowering a team to handle the executionDeep understanding of the HubSpot ecosystem and how third-party tools integrate to drive growthBachelor's degree in Marketing, Business, or a related fieldPreferred QualificationsMaster's degree in Marketing, Business, or a related fieldExperience working directly in a HubSpot partner agency