Director, Marketing, HCP Omnichannel Engagement and Execution

Company OverviewOur Mission: At Esperion, we are working tirelessly to deliver innovative medicines that help patients reach their goals today, tomorrow, and into the future. Esperion is a fully remote based company with a corporate headquarters located in Ann Arbor, MI. The Company offers a competitive salary including a performance-based bonus program and stock-based compensation, a comprehensive benefits package including a 401(k) matching plan and health insurance, and paid time off and holidays.Position Title: Director, Marketing, HCP Omnichannel Engagement and Execution  The Director, Marketing, HCP Omnichannel Execution is responsible for driving digital engagement and promotional execution for healthcare professionals (HCPs) for a launch-stage heart failure pharmaceutical brand, ENBUMYST. This role leads digital campaign strategy, omnichannel execution, media planning, content development, congress activities, speaker programs, and marketing analytics to support brand growth and customer engagement.This position plays a critical role in building the brand’s digital ecosystem and scalable engagement model during launch.Preferred Location: Remote – US Essential Duties and Responsibilities* HCP Omnichannel Digital PromotionDevelop and execute digital engagement strategy and media plan for HCP audiencesLead digital tactics including:Email campaignsProgrammatic mediaProfessional brand websitePaid and organic searchPeer-to-peer 3rd party programs Congresses and Speaker Programs: Lead development of promotional speaker deck and provide oversight of speaker bureau.Develop relationships with key opinion leaders and external stakeholders.Lead Congress activities, including developing of strategies and tactics to increase awareness of Enbumyst, manage Congress partners, and coordinating KOL meetings. Foster and manage relationships with key professional and patient advocacy organizations. Content Development & MLRLead development of HCP promotional materials, including digital, speaker programs, and congress materials Manage the MLR review process Partner with medical, legal, and regulatory teams to ensure compliant promotion Agency & Vendor ManagementManage relationships with digital, media, and creative agenciesOversee project timelines, budgets, and deliverables Analytics & OptimizationTrack and analyze campaign performance and engagement metrics, including ROI Use insights to optimize digital programs and targetingDeliver regular reporting on digital performance and impact*additional duties and responsibilities as assignedQualifications (Education & Experience)Required: Bachelor’s degree and 10 years of pharmaceutical or healthcare marketing experience; or equivalent education and experienceExperience in the PromoMats system (or equivalent MLR review system) is requiredStrong experience in digital and omnichannel pharmaceutical marketing, including media planning, content development, and managing agency partners. Marketing analytics and performance optimizationStrong understanding of pharma promotional regulationsExceptional interpersonal and communication skills to effectively drive performance within a highly results driven organizationProven initiative and ability to work independently; demonstrated ability to drive execution of key initiatives in partnership with cross functional stakeholders, and meet all deadlinesPreferred:MBA or advanced degree Pharmaceutical launch experienceExperience in developing and implementing promotional medical education and working with KOLsCongress experienceHeart Failure experience