Director, Marketing

Job Description:The Director of Marketing at The Groove is a hands-on leader who will shape our brand, amplify our market presence, and drive demand across our consulting offerings. This role blends strategic leadership with execution, building awareness, credibility, and pipeline as we continue our next phase of growth.You’ll work closely with executive leadership, sales, partners, and clients to ensure The Groove is seen as a trusted leader in business consulting - by analysts, prospects, clients, and future team members alike.What You’ll DoBuild Market Presence & CredibilityLead our analyst relations strategy and strengthen The Groove’s position with top industry analystsShape and tell The Groove story with consistent, compelling messagingMonitor market trends and competitor activity to inform positioningDrive Demand & Go-To-Market StrategyOwn marketing strategy across our core consulting pillars and service linesDesign and execute integrated, full-funnel marketing campaignsPartner closely with sales to generate qualified leads and support pipeline growthLeverage Data, AI & InsightsUse data and analytics to measure campaign performance and marketing impactImprove marketing efficiency through smart use of tools, automation, and AIProvide leadership with clear insights into market trends and performanceShowcase Client SuccessBuild and manage a strong client advocacy and reference programDevelop compelling case studies, testimonials, and success storiesSupport sales with customer proof points and peer referencesStrengthen Partnerships & Internal CommunicationsLead co-marketing initiatives and events with strategic partnersSupport internal communications that reinforce brand alignment and cultureEEO Policy: The Groove is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, ethnicity, sexual orientation, ancestry, genetics, gender identity or expression, disability, protected veteran or marital status. Ready to embark on an exhilarating journey of innovation and collaboration? Apply now and be part of our exciting team at The Groove!