Director, Marketing and Communications (988)

Position Title: Director of Marketing and Communications Campaigns  Department: Marketing and CommunicationsReports to: Vice President of Marketing and Communications       Location: Remote                                                  Travel: ≥ 10%Salary Range: $92,800 - $130,000Formerly the Mental Health Association of New York City (MHA-NYC), Vibrant Emotional Health’s groundbreaking solutions have delivered high-quality services and support when, where and how people need it for over 50 years. Through our state-of-the-art technology-enabled services, community wellness programs, and advocacy and education work, we are building a society where emotional wellness can be a reality for everyone.Position Overview:The Director of Marketing and Communications Campaigns is responsible for conceptualizing and executing communications, marketing plans and campaigns for the National Suicide Prevention Lifeline/988, a program administered by Vibrant Emotional Health and funded by the Substance Abuse and Mental Health Services Administration (SAMHSA). This person will devise recommendations and spearhead marketing and communications plans and campaigns supporting Lifeline’s goals, including but not limited to marketing and communications strategy, program messaging, public engagement and industry partnerships. The Director of Marketing and Communications Campaigns reports to the Vice President of Marketing and Communications and supervises Marketing and Communications team.Duties/Responsibilities:Oversee and execute marketing and communications campaigns to meet Lifeline’s goalsLead, and provide guidance, support and feedback to Marketing and Communications team membersServe as primary liaison between Vibrant Emotional Health and SAMHSA marketing and communications teamsManage the day-to-day relationship with external advertising and marketing agencies and vendorsTrack metrics, create reports, and recommend communications strategies based on needs and goalsRepresent the Marketing and Communications department during cross-departmental meetings and projects, and represent Vibrant partners, stakeholders, and vendors, as neededFoster relationships with partners and vendors to advance messaging and resourcesSupport the Communications team and carry out Marcom tasks as neededAdditional duties as assigned Required Skills/Abilities:Strong interpersonal, relationship development and management skillsExperience developing content, managing multiple marketing campaigns and budgets, and ensuring deadlines are met on time and within budgetProven experience developing, managing and monitoring paid media buying strategies and execution  Ability to adapt plans and strategies for new information and goalsExperience and a high degree of comfort with public speaking, presentations to senior-level executives and other stakeholdersStrong creative skills, especially writing/editorialProject management skillsExperience establishing and building relationships with departments, programs, and external partnersExcellent leadership and collaboration  Proven experience successfully managing and developing marcom teams and campaigns  Decision MakingThe Director must be a self-starter who can flex between being strategic and supporting the executionVibrant Emotional Health is a fast-paced, hands-on environment, so the candidate must be able to multitask and be confident and decisive in their actionsScope of Responsibility/Accountability:The director must be comfortable working closely in a team and interacting with executive team members and Board committeesThe person in this role is creative, charismatic, and personable, a strategic thinker, planner, and problem solver who can lead and influence the team to respond effectively to opportunitiesExcellent writing, communication and attention to detail skills are criticalMonitors and conducts formal assessments of their teamRecommends new or modified systems or processes to increase effectivenessManaging/Directing Work:The Director oversees and executes marketing and communications plans and campaigns to meet the National Suicide Prevention Lifeline/988’s goals and supervises the development of public messaging and outreachIn addition to leading general marketing and communications programs and initiatives, the Director will conceptualize and direct the creation of public education messaging, tools, and campaigns in support of suicide prevention, disaster mental health, and general mental health; devise strategies to increase public awareness of mental health support and resourcesThis person will manage the day-to-day relationship with external advertising and marketing agencies and vendors, foster partnerships and opportunities for messaging and engagement, and represent Vibrant and Lifeline at conferences, events, and engagements with crisis centers, the public, and partners as necessaryRequired Qualifications:Bachelor’s degree in marketing, public relations, journalism, media studies, communications, or a related field  7+ years of professional work experience in a marketing and communications department of a complex organizationTrack record of managing complex, long-term projects with multiple stakeholdersTrack record of devising messaging and strategies for sensitive and timely subject matterAbility to meet deadlines and anticipate future needsExperience developing and implementing processes, guidelines, and recommendationsOrganized, with strong written and verbal communication skillsExperience in mental health and healthcare communications preferredSome travel may be requiredFluency in the Spanish language is desired but not requiredPhysical Requirements: Must be able to remain in a stationary position 50% of the timeWill constantly operate a computer and other office productivity machinery, such as a calculator, copy machine, and computer printerWill frequently communicate over video calls with internal and external stakeholders We determine base pay through a comprehensive review of skills, experience, education, certifications, geographic location, and other relevant factors. The range listed reflects the compensation parameters for the role and does not represent the full compensation package. A complete overview of compensation and benefits will be provided by the Talent Acquisition team during the hiring process.Full time employees will be eligible for excellent comprehensive benefits, including medical, dental, vision, supplemental income insurance, employer paid disability insurance, employer paid life insurance, pre-tax FSA for medical and dependent care, and 401K available.Studies have shown that women and people of color are less likely to apply for jobs unless they believe they are able to perform every task in the job description. We are most interested in finding the best candidate for the job, and that candidate may be one who comes from a less traditional background. Vibrant will consider any equivalent combination of knowledge, skills, education and experience to meet minimum qualifications. If you are interested in applying, we encourage you to think broadly about your background and skill set for the role.Vibrant Emotional Health is an equal opportunity employer. Applicants are considered for positions without regard to veteran status, uniformed service member status, race, creed, color, religion, gender, gender identity, sex, sexual orientation, citizenship status, national origin, marital status, age, physical or mental disability, genetic information, caregiver status or any other category protected by applicable federal, state or local laws.Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Vibrant does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page and all communications from the Vibrant recruiting team and/or hiring managers will be from an @vibrant.org email address.