Director, Marketing

Where respected professionals do their best work - from home.Job Summary:The Director, Marketing reports directly to the President/CEO, contributes to the development and implementation of vision, goals, strategy, and culture for the company, and leads marketing as its own discipline at Alpine. Lead generation is the primary focus of this role, with accountability for building a consistent, qualified pipeline that drives revenue growth. This role also owns Alpine's broader marketing efforts.Job Description:Essential Functions/ResponsibilitiesLead Generation (Primary Focus)Accountable for developing and executing Alpine's lead generation strategy, including target markets, ideal customer profiles, and channel mix, and for consistently meeting or exceeding quarterly and annual pipeline targetsResponsible for identifying, engaging, and qualifying prospective clients as marketing qualified leads (MQLs) and for nurturing them to sales qualified leads (SQLs) in collaboration with the Sales and Solution Design teamsResponsible for designing and leading outbound, inbound, and account-based campaigns, including lead scoring, qualification criteria, and a smooth handoff to salesAccountable for accurate prospect and pipeline data in CRM, and for reporting performance insights and recommendations to improve conversion ratesStrategic LeadershipContribute to the development and implementation of Alpine's vision, goals, strategy, and culture, and represent them to the team and clientsLead marketing decisions that impact companywide revenue initiatives and represent marketing in leadership forumsProactively identify growth opportunities and stay abreast of market trends and emerging technologies to develop strategic initiativesCultivate a culture of continuous improvement by actively seeking, receiving, and implementing critical feedbackCollaborate with the President/CEO and VP, Sales to align marketing and sales activities, pipeline projections, revenue goals, and go-to market prioritiesMarketing LeadershipAccountable for the strategy and execution of integrated marketing campaigns, content, and sales enablement materials, collaborating cross-functionally to enhance brand visibility and engagementAccountable for planning and managing internal and external events, including webinars, trade shows, client gatherings, and employee engagement activitiesResponsible for the marketing budget and resource allocation, including marketing spend and vendor relationships CompetenciesAbility to contribute to and execute strategy, with a strong understanding of business principles, resource allocation, and the pipeline and revenue metrics that drive growthDeep knowledge of B2B lead generation, demand generation, and marketing best practices and emerging technologiesProven ability to build strong cross-functional partnerships, establish clear expectations, and foster accountabilityExceptional analytical abilities and judgment to identify issues, evaluate options, and implement effective solutionsDemonstrated ability to solicit and constructively respond to critical feedback and adapt approaches based on insightsExcellent communication, relationship building, and sales skills with internal and external stakeholders, including executive leadershipResilience and adaptability to navigate rejection, shifting priorities, and evolving market conditions while working effectively in a virtual environment TravelUp to 30% Required Education and ExperienceBachelor's degree in Marketing, Business Administration, Communications, or related field, or equivalent experience10+ years of experience in lead generation, demand generation, business development, or B2B marketing5+ years of experience leading teams or programs5+ years of experience working with internal and external clients and stakeholdersFamiliarity with HubSpot, NetSuite, or similar CRM and marketing automation toolsProven track record of building pipeline and meeting or exceeding lead generation or revenue targets through outbound and multichannel strategiesExperience developing and managing budgets, resource estimates, and vendor contracts Preferred Education and ExperienceExperience in the education technology, IT certification, or SaaS industryAccount based marketing (ABM) experienceEvent planning and coordination experienceWorker Type:RegularNumber of Openings Available:1If this sounds like your kind of workplace, we'd love to hear from you!