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Director, Growth Marketing Operations

Collectors
3 days ago
Full-time
On-site
California, United States
$170,000 - $230,000 USD yearly
Collectors is the leading creator of innovative technology that provides value-added services for collectors worldwide. We grade, authenticate, vault, and sell millions of record-setting collectibles, all while modernizing and digitalizing the process to further our mission of helping collectors pursue their passions. We’re always on the lookout for talented people to join our growing team.Our services span collectible trading cards, autographs, comic books, coins, video games, event tickets, and memorabilia. Our subsidiaries include PSA, PCGS, Beckett, SGC, and Card Ladder.Since our founding in 1986, we have graded and authenticated millions of items. We employ more than 3000 people across our headquarters in Santa Ana, California and offices in New Jersey, Texas, Florida, Japan, Shanghai, Hong Kong, Canada, Mexico, Germany, and France.As part of our interview process, we request that candidates have their cameras on during video interviews. This helps foster meaningful conversation and allows us to create an experience that closely resembles our standard working environment. Certain interview steps may take place by phone. For remote roles, and at our discretion, candidates may be asked to participate in an on-site interview as part of the final stages of the process.We understand there may be occasional circumstances requiring accommodation and are happy to discuss them as needed. Your recruiter will be able to clarify expectations and answer any questions you have.We’re looking for a Director of Growth Marketing Operations to join our Marketing team. As the Director of Growth Marketing Operations, responsible for building and operating the infrastructure that powers scalable, data-driven marketing. We’re looking for a strategic and technical leader with deep experience in building marketing technology stacks and driving data-driven decision-making. This role owns the systems, platforms, and data pipelines that enable marketing teams to plan, execute, measure, and optimize campaigns across the full customer journey. You will automate our efforts to deliver KPIs across new customer acquisition, annual customer spend, retention, and digital interactions - developing a deep understanding of the customer to help him/her on her collecting journey.  You will be at the center of our team’s ability to scale operations, owning the roadmap for our marketing technology infrastructure and analytics frameworks. You will empower groups across the marketing team, as well as stakeholders across the business, with the tools and data they need to drive significant business growth.Acting as the connective tissue between Marketing, Data, Engineering, Product, and Privacy teams, this leader designs and operates the end-to-end growth operations ecosystem—ensuring marketing channel owners have the tools, automation, and insights required to drive measurable growth across all channels.The ideal candidate combines growth strategy, marketing technology expertise, and data architecture knowledge to create a modern, scalable marketing operating system. This candidate also has deep expertise in the Salesforce ecosystem (Marketing Cloud, Service Cloud) and modern data stacks (Snowflake, Tableau, Segment) to execute across data integration, attribution modeling, and reporting. The ideal candidate will be able to manage complex roadmaps, lead cross-functional initiatives, and mentor a growing team in a fast-paced environment.You’ll report to the Senior Director, Marketing Operations & Planning. This can be a remote role. We believe that there is significant value in in-person collaboration. If you live within a 1 hour commuting distance to one of our offices, you will be required to be onsite most of the time. This will be discussed further as part of the recruiting process. What You’ll Do:Growth Operations & Marketing InfrastructureOwn and lead the end-to-end growth operations function, enabling scalable campaign execution across paid, owned, and earned channelsDesign and operationalize full-funnel marketing infrastructure from acquisition through retention and lifecycle marketingBuild and maintain the operational backbone that connects marketing strategy to execution and measurementPartner with marketing channel owners to ensure systems and processes support rapid experimentation and campaign velocity Martech Strategy & Platform OwnershipOwn the marketing technology stack, including evaluation, implementation, administration, and optimization of toolsServe as the primary owner for platforms supporting:Email, lifecycle and growth marketingAnalytics, attribution and measurementMarketing automation & journey orchestration Tagging and tracking infrastructureCoupon / promotion systemsCustomer engagement platformsLead martech modernization efforts, identifying new capabilities, managing vendor relationships, and leading RFP processes Data & Analytics InfrastructureDesign and manage front-end and back-end data and analytics pipelines that power marketing insights and reportingBuild reliable data integrations across CRM, CDP, analytics, media platforms, and internal data systemsPartner with data engineering and analytics teams to enable scalable experimentation, attribution modeling, cohort analysis, and performance measurementDeep technical expertise with Salesforce Marketing Cloud, CDPs (Segment/mParticle), and visualization tools (Tableau, Looker, PowerBI) Campaign Enablement & Execution SupportEnable marketing teams with the infrastructure needed to execute multi-channel campaigns at scale.Build and manage systems supporting:segmentation and audience managementcampaign orchestrationexperimentation and A/B testingcross-channel measurementEstablish best practices and governance for campaign execution and data integrity Privacy, Compliance & Data GovernanceOwn the operational implementation of privacy policies, consent management, and regulatory compliance (e.g., GDPR, CCPA, etc.)Manage customer consent, preference centers, and data permissions across marketing systemsEnsure tracking and data collection practices meet evolving privacy and regulatory requirements Marketing Technology InnovationContinuously evaluate emerging technologies, AI capabilities, and automation toolsIdentify opportunities to improve marketing performance through better integrations, automation, and advanced analyticsLead vendor selection, RFPs, and implementation for new platforms and capabilitiesCross-Functional LeadershipAct as a strategic partner to Marketing, Data, Engineering, Product, and Legal teamsTranslate marketing needs into scalable technical and operational solutionsBuild processes and frameworks that enable rapid experimentation while maintaining governance and data integrity Who You Are:10+ years of experience in CRM operations with heavy emphasis on martech and data, and 8+ years in marketing, growth, or related rolesExperienced with at least one major CRM platform (Braze, Iterable, Salesforce, etc.)Customer obsessed - you start with the customer and leverage quantitative and qualitative customer research to inform your workData driven - you take a quantitative approach to solving problems and substantiate your hypotheses with data and insightsDemonstrated ability to work cross functionally Excellent written and verbal communication skills; highly organizedIntellectually curious and focused on continued personal growthSalary Range: The salary range for this position is $170,000 - $230,000. Actual compensation on this range varies based on a variety of non-discriminatory factors, including location, job level, experience, and skill set. This role may be eligible for bonuses, commissions, or other forms of compensation, please ask your recruiter for details. Reasons To Join Us:Health Insurance: All full-time employees are eligible to enroll in Medical, Dental, and VisionAdditional Benefits: Full-time employees are eligible for fertility, commuter, and educational assistance benefits401(K) Matching Plan: We are proud to offer a competitive 401k matching plan to our employees to support their future financial goalsVacation: All salaried employees are eligible for flexible time-offHoliday Pay: All regular, full-time employees are eligible for ten company paid holidaysEmployee Discounts: Employees receive discounts on select grading services for approved submissionsFlexible Hours: Many of our teams offer flexible schedules with varying shifts and will work with you to accommodate your needsFun Working Environment: Our team members are invited to participate in celebrations, holiday events, and team building activities#BI-remote #BI-hybrid #LI-remoteCollectors uses e-Verify to validate your ability to work legally in the United States.We are aware that there are instances where individuals are receiving job offers that fraudulently allege to be from Collectors or one of our business units. This type of fraud can be carried out through false websites, through fake e-mails claiming to be from the company or through social media. We never ask for personal information such as your bank account, Social Security numbers or National IDs, nor do we send or request payments for the purchase of business-related equipment. If you suspect fraud, please reach out to jobs@collectors.com.We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We believe that a team that represents a variety of backgrounds, perspectives, and skills will better service the diverse community of collectors we support.If you require an accommodation to apply or interview with us due to a disability or special need, please email people@collectors.com.U.S. residents: for disclosures relating to personal information we collect during the employment application and recruitment process, please see our Privacy Notice for U.S. Applicants.If you are based in California, you can read information for California residents here.