Director, Growth Marketing

OverviewThe Director of Growth Marketing is responsible for driving scalable, measurable revenue growth through integrated demand generation, account-based marketing, lifecycle marketing, and go-to-market execution. This role owns pipeline creation strategy, campaign performance, and alignment with sales to accelerate new logo acquisition, expansion, and retention. The ideal candidate combines strategic GTM leadership with hands-on execution, analytics rigor, and cross-functional collaboration.ResponsibilitiesGrowth Strategy & GTM ExecutionDesign and execute multi-channel growth strategies and campaigns that drive qualified pipeline and revenueOwn demand generation programs and support ABX programs targeting priority ICPs and buying committeesPartner with sales leadership to align on pipeline targets, conversion metrics, and account strategies Produce monthly and quarterly campaign strategy planning, cross-functional alignment, and initiative reviewsMaintain and continuously update campaign and GTM strategy decks to ensure accurate reflection of current initiatives, priorities, and performanceTranslate company growth objectives into actionable quarterly marketing roadmapsPipeline & Revenue PerformanceOwn marketing-sourced and marketing-influenced pipeline targetsTrack funnel conversion performance from lead → SQL → opportunity → closed-wonImplement attribution models and performance dashboards to guide investment decisionsContinuously optimize programs based on ROI, CAC, and LTV insightsAudience, ICP & SegmentationPartner with Product Marketing to leverage the defined ICPs, personas, and account segmentation in campaigns to ensure accuracy of fit and messaging Build data-driven targeting strategies across industries, firmographics, and intent signalsMaintain account engagement strategies across the full buyer journeyCampaign & Content Leadership Oversee integrated campaign development, messaging, and content strategyDraft detailed campaign briefs outlining each campaign touchpoint, channel, and audience journey stepDevelop and document messaging frameworks and value propositions for campaign and stakeholder reviewsEnsure consistent positioning and value messaging across all channelsLeverage event and field marketing strategy to maximize pipeline and executive engagement.Marketing Operations & TechnologyPartner with Marketing Ops to optimize automation, CRM, and analytics infrastructureEnsure data quality, reporting accuracy, and actionable insightsEvaluate and implement new growth and martech toolsQualifications8–12+ years of B2B SaaS or enterprise technology marketing experienceProven track record of scaling pipeline and revenue through demand generation and ABMStrong experience aligning marketing and sales operations and metricsDeep knowledge of marketing automation, CRM, and analytics toolsExperience leading teams and managing budgetsExcellent strategic thinking and executive communication skillsPreferred ExperienceEnterprise or mid-market SaaS GTM experienceComplex sales cycles with multi-stakeholder buying committeesEvent and field marketing leadershipData-driven experimentation and growth frameworksSuccess MetricsIntroduction or qualification meetings booked and the quality of those meetings measured by SQL conversion ratesFunnel conversion rate improvementsCAC and ROI efficiency gainsICP account engagement and penetration, and ICP Fit scores monthlySales alignment and stakeholder satisfactionCampaign execution consistency and on-time delivery of GTM materials