Director, Event Marketing

What You'll DoAvalara is looking for a senior event marketing leader to oversee our conference strategy, overseeing third-party events as a GTM channel to increase revenue through awareness, engagement, and generation. You will manage all planning, execution, and performance of all sponsored, exhibitor, and speaking engagements across Avalara's important segments and partnerships. This role will report to our VP, Revenue Marketing. You will lead our participation in major partner and industry conferences, working with our commercial teams, Revenue Marketing, Partner Marketing, and Field Marketing to ensure our presence is optimized for growth. You'll manage a calendar of high-value conferences in consideration of revenue goals, pipeline coverage, and growth priorities — and guide measurable performance from every event. This is a strategic and operational role that blends experience design, executional excellence, and GTM alignment. You will lead a team responsible for in-market delivery, manage vendor and sponsorship relationships, and bring visibility to conference Return on investment and contribution to pipeline. #LI-Remote What Your Responsibilities Will BeConference Strategy & Calendar OwnershipOversee the global strategy and calendar for 3rd-party conferences across Avalara's core segments and growth marketsSelect and prioritize events based on revenue opportunity, partnership opportunity, segment alignment, and influence potentialAlign conference strategy to pipeline and bookings goals, collaborating with Sales and Revenue Marketing to ensure coveragePre-Event Planning & Campaign IntegrationPartner with Campaigns, Product Marketing, and Creative teams to ensure messaging, content, and experiences are tailored to audience and event goalsCollaborate with Revenue Marketing to build integrated pre- and post-event campaign plansBuild internal readiness — aligning field teams, briefings, speaking opportunities, and booth staffingIn-Market ExecutionOversee all aspects of conference participation, including logistics, activations, vendor management, and onsite experienceEnsure delivery of event experiences, lead capture, follow-up workflows, and data handoffLead coordination for high-visibility conferences, including partner engagements and sales enablementPost-Event Optimization & Performance ReportingTrack performance across AQLs, MQLs, SQLs, and influenced pipeline by eventUse AI and reporting tools to evaluate Return on investment, attribution, and conversion velocityImprove conference strategy and spend based on performance trends, feedback, and GTM input What You'll Need to be Successful12–15 years of experience in B2B event marketing or demand generation5+ years of experience managing conference strategy and pipeline delivery across segments and geosPeople management experience managing geographically distributed event marketing teamsExperience partnering with Sales, Revenue Marketing, Partner Marketing, and Product teamsExpertise managing large-scale 3rd-party events, sponsorships, and experiential activationsFamiliarity with tools like Marketo, Salesforce, Goldcast, ON24, Power BI, and 6senseAI fluency to support segmentation, personalization, and performance optimizationExcellent project management, vendor coordination, and partner communicationComfortable leading planning and in-market execution in high-velocity GTM environmentsThis is a remote position.  Pay Range Details The base pay range(s) below are provided in compliance with state specific laws. Pay ranges may be different in other locations. Colorado $136,400 - $225,000 [annually]Washington $150,800 - $248,600 [annually]California $136,400 - $272,500 [annually]NYC $150,800 - $272,500 [annually] Avalara is an AI-first CompanyAI is embedded in our workflows, decision-making, and products.  Success here requires embracing AI as an essential capability.You’ll bring experience using AI and AI-related technologies, ready to thrive here.You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too. How We'll Take Care of YouTotal Rewards In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.  Health & Wellness Benefits vary by location but generally include private medical, life, and disability insurance.  Inclusive culture and diversity Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.   What You Need To Know About AvalaraWe’re defining the relationship between tax and tech. We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world. We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too. We’re An Equal Opportunity EmployerSupporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.