Director, Direct Marketing

Job DetailsJob Location: OSC Utah - Salt Lake City, UT 84111The primary responsibility of the Director is to oversee the Direct Marketing function and its outcomes. The Director is to oversee and collaborate with 3rd party marketing firms (social media, PPC, SEO, billboard, radio, television/OTT, and other broadcast media) to achieve lead generation, cost per start, and budgetary goals in each recruitment region. The Director is also the function leader for the in-house direct marketing positions.  Oversee social media, PPC, SEO, billboard, Radio, and other broadcast media campaigns  Align marketing channels to the recruitment and brand strategies.   Collaborate with selected 3rd party marketing firms to achieve lead generation, cost per start, and budgetary goals  Develop and direct internal marketing team members   Prepare and launch the marketing mix in new regions  Provide reports and data to 3rd party marketing firms to maximize campaign effectiveness  Oversee and direct the recruitment pages of the College’s websites by coordinating with internal functions and SEO marketing firms  Assist in identifying marketing trends  Implement proper marketing mix  Manage each area’s marketing spends and adjust spends as needed to achieve outcomes  Participate in creating advertisements and other marketing materials as needed  Oversee the market research function   Oversee the operational aspects of all lead generation trade shows and conferences  Develop marketing strategies and execution plans for other NEG divisions as needed  Exemplify the company’s culture within the function  Attend required College meetings and committee meetings as needed  Assist the Chief Growth Officer in additional duties as assigned  Other duties as assigned  Qualifications Minimum 8 years experience in marketing management and leadership  Bachelor’s degree in marketing, business, communications, or healthcare management  PPC, SEM, or other digital media experience is required  Comfortable working in a highly collaborative environment  Ability to collect, analyze, and effectively use qualitative and quantitative marketing data  Proficiency in the following programs: Microsoft Office, Google Analytics, Google Ads, various AI tools and systems   Remote work and travel is required