Director, Account Based Marketing
Tempo
With over 30,000 customers, including a third of Fortune 500 companies, Tempo is trusted by organizations across the globe to make their workflows work better.We create a suite of integrated solutions for time management, resource planning, budget management, roadmapping, program management, reporting and more. We create the tech that enables the modern team to deliver – for every step from first vision to value.Since our beginning in 2007 as a project to make a time-tracking tool to help a client – Tempo has expanded to become the #1 time management add-on for Jira, and we have developed and acquired a multitude of tools to become one of the most trusted names in the Atlassian ecosystem.We want everyone to work better – but we also want to be a tech company with a heart. Join us as we continuously innovate our award-winning products, create new solutions, and help the world work smarter, not harder.About the role:As the Director of Account-Based Marketing, you will own and execute Tempo's ABM strategy targeting Enterprise and Strategic accounts. Reporting to the SVP Demand, you will design and run highly personalized 1:1 and 1:Few ABM programs that drive pipeline generation, accelerate active opportunities, and expand relationships within our most valuable accounts.This is a high-impact, hands-on role that combines strategic account selection, intent data analysis, personalized multi-channel campaigns, ABM advertising, and field marketing execution. You will work in lockstep with Enterprise Sales, Partner Marketing, and our Channel Partners to orchestrate coordinated go-to-market motions for target accounts. Leveraging tools like 6sense, Clay, and Warmly, you'll turn buying signals into actionable plays that engage the right stakeholders at the right time. If you're passionate about precision marketing, data-driven decision making, and creating memorable experiences for enterprise buyers, we want to hear from you.What you'll do:ABM Strategy & Account SelectionDevelop and execute a comprehensive ABM strategy focused on Enterprise and Strategic accounts, prioritizing 1:1 and 1:Few program tiersPartner with Sales leadership to define target account lists, ideal customer profiles (ICPs), and account tiering criteriaBuild account selection frameworks that incorporate firmographic data, technographic signals, intent data, and propensity-to-buy indicatorsDevelop detailed account plans for 1:1 accounts, including stakeholder mapping, personalized value propositions, and multi-touch engagement strategiesCreate cluster strategies for 1:Few programs targeting accounts with shared characteristics, industries, or use casesSet ABM goals, KPIs, and reporting frameworks aligned with pipeline and revenue targetsIntent Data & Buying SignalsLeverage 6sense to monitor account-level intent signals, buying stage progression, and engagement trends across target accountsUse Warmly to identify and engage website visitors from target accounts in real-time, enabling timely sales outreachUtilize Clay for account and contact enrichment, building comprehensive profiles of target accounts and buying committeesTranslate intent signals into actionable plays, triggering personalized outreach, ads, and sales engagement at optimal momentsBuild dashboards and alerts that surface high-intent accounts to Sales in real-timeContinuously refine intent models and scoring based on conversion data and feedback loopsPersonalized Campaigns & ContentDesign and execute hyper-personalized, multi-channel campaigns for 1:1 target accounts, including custom landing pages, personalized content, and tailored messagingDevelop 1:Few campaign playbooks targeting account clusters by industry, use case, or shared pain pointsCreate account-specific content including executive briefings, custom ROI analyses, solution assessments, and personalized videosOrchestrate multi-touch journeys across email, direct mail, digital ads, social, phone, and in-person touchpointsCoordinate messaging and timing with Sales to ensure seamless, coordinated account engagementTest and optimize campaign elements including messaging, creative, channels, and cadencesABM AdvertisingPlan and execute targeted ABM advertising campaigns via 6sense, LinkedIn, and programmatic display to reach buying committees at target accountsDevelop account-specific and segment-specific ad creative and messagingBuild retargeting programs to nurture engaged accounts through the buyer's journeyManage ABM advertising budget, optimize spend allocation, and maximize ROITrack ad performance at the account level, measuring reach, engagement, and influence on pipelineCoordinate advertising air cover with sales outreach and field marketing activitiesField Marketing & Customer RoadshowsPlan and execute field marketing programs for target accounts including executive dinners, roundtables, workshops, and VIP experiencesDesign and lead customer roadshows that bring Tempo executives, product leaders, and customer advocates directly to strategic accounts and prospectsCoordinate regional events targeting clusters of 1:Few accounts in key geographiesPartner with Sales to identify high-value event attendees and drive meaningful engagement before, during, and after eventsCreate memorable, high-touch experiences that differentiate Tempo and accelerate relationships with executive buyersMeasure event impact on account engagement, pipeline progression, and deal velocityPipeline AccelerationDevelop and execute pipeline acceleration programs targeting active opportunities in Enterprise and Strategic accountsDesign deal-specific marketing plays to influence key stakeholders, overcome objections, and advance stalled opportunitiesEngage buying committee members who are not yet active in the sales process through targeted outreach and contentCreate competitive displacement campaigns targeting accounts using competitor solutionsPartner with Sales on late-stage deal support including executive engagement, custom business cases, and reference connectionsTrack and report on marketing's influence on deal velocity, win rates, and average deal sizePartner Marketing IntegrationCollaborate closely with the Director of Partner Marketing to integrate ABM programs with partner co-selling motionsDevelop joint ABM campaigns with Channel Partners targeting shared strategic accountsCoordinate account coverage and lead routing between Tempo direct and partner-led opportunitiesLeverage partner relationships and expertise to enhance account intelligence and accessInclude partners in field marketing events and customer roadshows where appropriateAlign ABM account plans with partner account planning processesSales Alignment & EnablementServe as the primary marketing partner to Enterprise and Strategic Sales teams, building trust and tight collaborationParticipate in pipeline reviews, QBRs, and account planning sessions to align marketing efforts with sales prioritiesEnable Sales with account insights, intent data, engagement history, and recommended playsBuild feedback loops to continuously improve ABM programs based on sales input and deal outcomesReport on ABM performance including account engagement, pipeline contribution, and revenue influenceBring your thinking, strategies, and ideas to advance our company's values, unique culture, and vision for the futureWho you are:8+ years of experience in B2B marketing with at least 4+ years focused on account-based marketing targeting Enterprise or Strategic accountsProven track record of building and executing 1:1 and 1:Few ABM programs that drive measurable pipeline and revenueHands-on experience with ABM platforms, specifically 6sense; experience with Clay and Warmly is a strong plusDeep expertise in leveraging intent data and buying signals to inform account prioritization and campaign timingExperience planning and executing ABM advertising programs via 6sense, LinkedIn, and/or programmatic platformsStrong field marketing experience including executive events, dinners, and customer roadshowsDemonstrated ability to partner closely with Enterprise Sales and influence without authorityExperience with pipeline acceleration programs and late-stage deal marketing supportStrong analytical skills with ability to translate data into actionable insights and program optimizationsExcellent project management skills with ability to orchestrate complex, multi-channel campaignsCreative thinker who can develop differentiated, memorable account experiencesExperience in B2B SaaS, enterprise software, or technology; familiarity with the Atlassian ecosystem is a plusExceptional written and verbal communication skillsWillingness to travel to field events, customer roadshows, and account meetings (estimated 25-35%)Why Join Tempo?Impact: Work on meaningful products that empower enterprise users and improve productivity.Innovation: Be part of a culture that values creativity and innovation, with opportunities to make a real impact.Collaboration: Join a supportive, collaborative UX team that values openness, communication, and a continuous learning environment.Growth: Opportunities for professional development, including conferences, courses, and mentorship.What's In It For You (Org-wide) -Remote First work environmentUnlimited vacation in most of our locations!!Great benefits including health, dental, vision and savings plan.Perks such as training reimbursement, WFH reimbursement, and more.Diverse and dynamic teams with challenging and exciting work.An opportunity to have a real impact on our business.A great range of social activities (both in person and virtual).Optional in person meet-ups and the ability to travel to our international officesEmployee referral programAnd so much more!Note: As our hiring teams are global, please submit your resume in English onlyApply today to join the Tempo team and help shape the future of enterprise productivity software.Join us at Tempo Software, where we proudly foster an equal opportunity workplace. We are committed to creating an inclusive culture where all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.