Digital Retail Marketing Manager

About KitschKitsch is a certified female and minority-owned global beauty brand. Our products are in 32,000+ retailers across 92 countries. We make essentials that make you feel exceptional.The RoleMore and more Kitsch shopping trips start on a screen. As our Digital Retail Marketing Manager, you'll build the growth system that connects every digital dollar we spend to what actually sells: on mykitsch.com, on marketplaces and on retailer shelves.This is not a channel manager role. You'll find what's really holding growth back, decide where the budget goes, and build the testing and measurement behind it. Then you'll get into the accounts and the data yourself to make it work.Remote (US) | Full-timeWhat You'll DoBuild Kitsch's digital growth model: forecast, channel mix and budget across paid social, search, creator and affiliate, TikTok Shop, marketplaces and retail mediaWithin your first 90 days, give leadership one clear plan for where every dollar goes and whyGrow revenue in a profitable way by managing CAC, LTV, MER and ROAS, and moving budget fast toward what worksDrive digital demand that converts at Target, Ulta, Instacart, DoorDash and other retailersSet up attribution, incrementality tests, dashboards and a weekly growth review so the team can make decisions with confidenceBring DTC, marketplace and retailer data together into one clear viewPartner with our Creative team to build a testing system that finds winning ideas fast and scales them, including creator and TikTok Shop contentMake sure our top products are easy to find and buy on retailer sites, and that every launch has digital support from day oneUse AI to speed up research, analysis, reporting and creative work, and build tools the team keeps usingWhat You BringMust-havesExperience owning a meaningful multi-channel paid budget with clear results at a consumer brand (CPG, DTC or ecommerce)Hands-on retail media experience on at least one of these networks: Target, Ulta, Instacart or DoorDashExperience building measurement: attribution, incrementality tests and dashboardsComfort with unit economics: CAC, LTV, MER and contribution marginDaily use of AI tools for analysis, reporting or creative workNice to haveExperience in beauty, hair care or personal careExperience with TikTok Shop, affiliate or creator programsDigital shelf experience: product content, reviews and search rank on retailer sitesExperience working with Target, Ulta or Walmart vendor teamsA track record of building internal tools or automated reporting