Digital Marketing Specialist - Medical Imaging Systems

Job DetailsLevel: ExperiencedJob Location: New Jersey - Remote - Wayne, NJ 07470Position Type: Full TimeEducation Level: 4 Year DegreeSalary Range: $135,000.00 - $150,000.00 Salary/yearTravel Percentage: Up to 25%Job Shift: DayPosition: Digital Marketing Specialist: Dynamic Digital Radiography (DDR) and Medical Imaging Systems Job Type: Remote / Full-Time Position Overview As the Digital Marketing Specialist, you will be the digital architect for our Dynamic Digital Radiology (DDR) portfolio, X-ray systems, and PACS solutions. This is a high-impact role centered on transforming complex clinical evidence, research insights, and technical service excellence into compelling digital narratives. You will bridge the gap between high-level clinical research and market-facing engagement, partnering with Key Opinion Leaders (KOLs) and internal stakeholders to drive global adoption of our cutting-edge imaging technologies. Key Responsibilities 1. Content Strategy & Clinical Storytelling Curate & Catalog: Systematize research papers, case studies, and clinical insights into a high-functioning digital asset library. Technical Translation: Translate complex X-ray physics, PACS workflows, and service value propositions into digestible, high-converting digital content. Accuracy Assurance: Collaborate with the Research Director, Clinical Specialists (KOLs, Researchers), Product Managers, and regulatory personnel to ensure all messaging is scientifically/technically rigorous and regulatory-compliant. 2. Omnichannel Campaign Execution Strategic Campaigns: Design and execute multi-channel campaigns (LinkedIn, Email, Web) to increase the visibility of Konica Minolta Healthcare technologies/services. Event Amplification: Lead digital promotion for webinars, virtual workshops, and global radiology conferences (e.g., RSNA, ECR, HIMSS). Performance Analytics: Utilize GA4 and Search Console to track KPIs, providing actionable insights to pivot strategies based on audience behavior. 3. Community & Thought Leadership KOL Collaboration: Partner with clinical specialists to amplify "Voice of the Customer" content and highlight real-world clinical outcomes. Engagement Monitoring: Act as the digital voice of the brand, managing inquiries from healthcare professionals and stakeholders across social platforms. 4. Cross-Functional Synergy Service & Sales Alignment: Support the digital components of reference site visits and develop lead-generation strategies that scale sales volume grows. Integrated Messaging: Work across marketing and applications teams to ensure a unified brand voice across all digital touchpoints. QualificationsCore Technical Competencies  Social & Distribution: Expert-level command of LinkedIn, Facebook, YouTube, Reddit, etc. (Analytics/Channel Management). Marketing Stack: Proficiency in Hootsuite, MailChimp, and SEO/SEM best practices. Data & Insights: Advanced knowledge of Google Analytics (GA4) and Google Search Console. Communication: Exceptional ability to synthesize clinical/technical data into clear, persuasive copywriting. Preferred Experience 5+ years in a Digital Marketing role for a technology or healthcare company. Industry: 3+ years in Medical Device, Radiology, or Health Tech marketing. Systems Knowledge: Familiarity with PACS/DICOM workflows and X-ray imaging technology. Tools: Experience with Salesforce (CRM) and AI-assisted writing tools (e.g., Writesonic). Why Join Us? You aren't just posting content; you are accelerating the adoption of life-saving diagnostic technology. As our innovative technologies scale, your role and influence within the organization will grow in tandem.   Benefits We offer a comprehensive and competitive benefits package, including: Choice of three medical plans and two dental plans Vision insurance Company-paid life and AD&D insurance Supplemental coverage options (life, critical illness, accident, hospital) Flexible spending accounts (FSA) and commuter benefits 401(k) with company match after one year of service Unlimited flexible time off policy