Digital Marketing Specialist - Agent Marketing

OverviewBeing good neighbors – helping people, investing in our communities, and making the world a better place – is who we are at State Farm. It is at the core of how we operate and the reason for our success. Come join a #1 team and do some good! ResponsibilitiesWe are seeking a results-driven Digital Marketing Specialist to join our Agent Marketing team and lead agent-level digital media programs that drive measurable growth. This role owns the strategy, execution, and ongoing optimization of multi-channel digital campaigns, partnering closely with internal stakeholders and external vendors to deliver high-performing, brand-aligned marketing that supports agent business objectives. You will also support agent-level integrations of national brand campaigns and tentpole initiatives such as the Big Game, World Cup, and Thursday Night Football, ensuring agents have timely, effective digital programs that extend national moments into local market impact.The ideal candidate is equal parts strategic and hands-on: comfortable building media plans, managing creative and trafficking workflows, analyzing performance, and making data-driven optimizations. Vendor management is a core responsibility, and success in this role requires strong communication, organization, and the ability to operate effectively in a matrixed environment.Key ResponsibilitiesDigital Media Strategy and PlanningDevelop and manage agent-level digital media strategies aligned to business goals, target audiences, budgets, and KPIsBuild channel mix recommendations across programmatic display, paid and organic social, connected TV, streaming audio and video, and local display placementsTranslate performance goals into tactical plans, including audience strategy, flighting, creative approach, testing roadmap, and measurement planEvaluate vendor recommendations and performance data to make strategic program decisions that balance cost, reach, and added value benefits.Campaign Execution and OptimizationExecute, monitor, and optimize campaigns across multiple platforms to improve ROI and efficiency, including CTR, VTR, CPC, CPM, CPA, and lead volume and qualityUse analytics and reporting to identify performance drivers, diagnose issues, and implement ongoing improvements across creative, targeting, placements, bid strategy, and pacingEstablish testing frameworks such as A and B creative, audience segments, frequency, and landing pages, and clearly communicate learnings and recommendationsCreative Management and EnablementCoordinate creative needs from intake through delivery, ensuring assets meet program needsPartner with internal creative teams and vendors to manage avails, versioning, updates, and performance-informed creative iterationsMaintain organized workflows for approvals, trafficking requirements, and campaign documentation Vendor and Partner ManagementManage relationships with media, technology, and creative partners and other business areas.Support vendor evaluation and selection and help define scopes of work, success metrics, and deliverablesEnsure vendor compliance with brand, privacy, and data-handling expectations, and hold partners accountable to performance and service standardsWork with teams to build enrollment platforms that enable program participation.Measurement, Reporting, and InsightsBuild clear, actionable reporting for agents and internal stakeholders, translating results into insights and next stepsMonitor budget pacing, spend allocation, and forecast outcomes to ensure campaigns are delivered on time and within budgetCollaborate with analytics partners as needed to improve tracking, attribution, and conversion measurementCross-Functional CollaborationSupport broader digital initiatives such as SEO and SEM through coordination, reporting, and optimization recommendationsWork effectively with internal teams across marketing, compliance, brand, creative, product, and operations in a matrixed structure QualificationsBachelor’s degree required3+ years of professional experience in digital marketing or digital media, with hands-on campaign management and optimizationDemonstrated experience across key channels including programmatic display, paid social, organic social, connected TV, streaming audio and video, and local digital placementsStrong vendor management experience and ability to manage multiple partners and ensure high-quality deliveryHighly analytical with experience using performance data to optimize media and communicate insightsProven ability to manage multiple complex projects using project management and structured processesExcellent presentation and communication skills (written and verbal) and comfort presenting performance and recommendations to varied audiencesAbility to work independently while collaborating effectively across a cross-functional, matrixed organizationStrategic mindset with strong initiative, attention to detail, and focus on measurable outcomesItems of Note:May require travel via commercial transportation or motor vehiclesMay work irregular hours, including weekends/holidaysResponsible for the handling and maintenance of confidential and highly sensitive information Our BenefitsBecause work-life balance is a priority at State Farm, compensation is based on our standard 38:45-hour work week!Potential starting salary range: $80,600 - $101,450Starting salary will be based on skills, background, and experienceHigh end of the range limited to applicants with significant relevant experiencePotential yearly incentive pay up to 15% of base salaryAt State Farm, we offer more than just a paycheck. Check out our suite of benefits designed to give you the flexibility you need to take care of you and your family!Get Paid! On top of our competitive pay, you are eligible for an annual raise and bonus.Stay Well! Focus on you and your family’s health with our robust health and wellbeing programs. State Farm pays most of your healthcare premium, and we offer multiple healthcare plan options, including a high deductible plan. All medical plans provide 100% coverage for in-network preventative care, AND you and your family have access to vision, dental, telemedicine, 24/7 mental health professionals, and much more!Develop and Grow! Take advantage of educational benefits like industry leading training programs, top-notch tuition assistance programs, employee resource groups, and mentoring.Plan Ahead! Plan for those big moments in life with benefits like fertility/IVF/adoption assistance, college coaching, national discount programs, interactive monthly financial workshops, free financial coaching, and more. You can also start a savings account or consider financing through our State Farm Federal Credit Union!Take a Little “You” Time! You will have access to our generous time off policies designed so you can plan around holidays, family events, volunteering, or just to take a relaxing day off. With the opportunity to initially earn up to 20 days annually plus parental leave, paid holidays, celebration day, life leave (40 hours/year), bereavement leave, and community service/education support days, there will be plenty of time for you!Give Back! We offer several ways to give back through our Matching Gift Program, Good Neighbor Grant Program, and the Employee Assistance Fund.Finish Strong! Plan for retirement using free financial advisors and a 401(k) plan with company contributions of up to 7% of your salary.Visit our State Farm Careers page for more information on our benefits, locations, and the hiring process of joining the State Farm team!Remote: Qualified candidates (outside of hub locations listed below) may be considered for 100% remote work arrangements based on where a candidate currently resides or is currently located.Hybrid: Qualified candidates (in or near hub locations listed below) should plan to spend time working from home and some time working in the office as part of our hybrid work environment.Hub locations: Dunwoody, GA; Richardson, TX; Tempe, AZ; or Bloomington, ILSponsorship: Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity.For Los Angeles candidates: Pursuant to the Los Angeles Fair Chance Initiative for Hiring, we will consider for employment qualified applicants with criminal histories.For San Francisco candidates: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.For Colorado, Hawaii and Washington State candidates:Salary range: $88,660 - $111,595Application deadline is expected to close on 2/18/2026. Applicant volume and hiring needs may result in early closure or extension beyond the listed deadline. To submit an application, click "Apply" on the job listing page on the State Farm career site.For California, New York, and CT candidates:Potential salary range: $100,750 - $126,812.50Potential yearly incentive pay: up to 15% of base salaryCompetitive Benefits, including:401k PlanHealth InsuranceDental/Vision plansLife InsurancePaid Time OffAnnual Merit IncreaseTuition ReimbursementHealth InitiativesFor more details, visit our benefits summary page.