Digital Marketing Specialist

State of Location:New YorkPosition Summary:The Digital Marketing Specialist will play a key role in executing and optimizing digital marketing initiatives that drive brand awareness, engagement, and lead generation. This position requires a creative, analytical, and detail-oriented professional who thrives in a fast-paced environment and is passionate about leveraging digital channels to achieve business objectives.Join Ivy Rehab’s dedicated team where you’re not just an employee, but a valued teammate! Together, we provide world-class care in physical therapy, occupational therapy, speech therapy, and applied behavior analysis (ABA) services. Our culture promotes authenticity, inclusion, growth, community, and a passion for exceptional care for every patient.Job Description:Key ResponsibilitiesCampaign Management: Assist in the development, implementation, and management of multi-channel digital marketing campaigns.Content Creation: Collaborate with the creative team to produce engaging written, visual, and video content for websites, social media, and email.Search Engine Optimization (SEO): Conduct keyword research and optimize content to improve organic search rankings and traffic.Paid Advertising: Support the monitoring, analysis, and optimization of PPC campaigns across Google Ads and social platforms.Data Analysis & Reporting: Track and analyze website traffic, campaign performance, and KPIs. Prepare reports on ROI and insights for stakeholders.Market Research: Research competitors, industry trends, and audience behaviors to identify growth opportunities.Email Marketing: As needed, assist in creating and deploying email campaigns that align with marketing objectives.Website Management: Format and publish blog posts, articles, and other digital content using WordPress.Content Strategy Support: Contribute to the development of an annual content strategy aligned with organizational goals.Required Skills & QualificationsStrategic Thinking: Ability to support comprehensive digital marketing strategies.Data Analysis: Proficiency in interpreting data to inform decisions.Content Creation: Basic writing, editing, and design skills.SEO & SEM: Solid understanding of search engine optimization and marketing principles.Social Media Campaign Support: Experience managing platforms and using analytics tools.Email Marketing Support: Familiarity with email campaign creation and analytics.Communication: Excellent verbal and written communication skills.Technical Proficiency:WordPressLooker StudioGoogle AnalyticsGoogle AdsMeta Business ManagerSEMrushAI/LMM toolsBasic HTML/CSSPreferred QualificationsBachelor’s degree in Marketing, Communications, or related field.5+ years of experience in digital marketing or similar role.Strong organizational skills and ability to manage multiple projects.Why Choose Ivy?  Best Employer: A prestigious honor to be recognized by Modern Healthcare, signifying excellence in our industry and providing an outstanding workplace culture.   Exceeding Expectations: Deliver best-in-class care and witness exceptional patient outcomes.    Incentives Galore: Eligibility for full benefits package beginning within your first month of employment. Generous PTO (Paid Time Off) plans and paid holidays.  Empowering Values: Live by values that prioritize teamwork, growth, and serving others. Compensation ranges up to $85,000.00 based on experience.#LI-ST1#LI-RemoteWe are an equal opportunity employer, committed to diversity and inclusion in all aspects of the recruiting and employment process. Actual salaries depend on a variety of factors, including experience, specialty, education, and organizational need. Any listed salary range or contractual rate does not include bonuses/incentive, differential pay, or other forms of compensation or benefits.ivyrehab.com