Digital Marketing Specialist

It's fun to work in a company where people truly BELIEVE in what they're doing!We're committed to bringing passion and customer focus to the business.Position: Specialist, Digital MarketingReport to Title: Director, Digital MarketingLocation: U.S. RemoteDate: April 2026Position OverviewOur Digital Marketing team plays a key role in modernizing how we engage customers, support our Commercial Organization while driving demand through scalable date-driven programs. The Digital Marketing Specialist serves as the operational hub for campaign execution and marketing operations. This role combines hands-on marketing automation expertise with strong campaign orchestration and cross-functional coordination. This works closely with Marketing Communications, Sales, Web/SEO, and external partners to translate business objectives into well-executed digital campaigns—ensuring consistency, data quality, and measurable performance across the funnel.ResponsibilitiesCampaign Planning & OrchestrationPartner closely with Marketing Communications after receiving the campaign brief to consult on and design the most appropriate digital campaign in support of the business objectiveDesign funnel architecture by mapping buyer journey stages to campaign touchpoints and conversion pathsCoordinate execution across internal team members and external partners to ensure consistent messaging, timing, and qualityMarketing Operations & AutomationOwn day-to-day HubSpot configuration, including workflows, lead scoring, lifecycle stages, forms, and landing page templatesManage lead management processes from capture through qualification, ensuring clean data, accurate routing, and strong sales alignmentSupport Google Advertising initiatives through conversion tracking, landing page alignment, and performance optimization Reporting, Insights & OptimizationBuild and maintain dashboards to track campaign, funnel, and lead performanceAnalyze results and provide actionable recommendations to improve conversion rates, lead quality, and pipeline contributionReview attribution and source tracking to ensure accurate reporting across channelsSelective Hands-On ExecutionExecute strategic email campaigns within HubSpotBuild and optimize landing pages for key initiativesCollaborate with the Web & SEO Platform Owner on website updates, conversion tools, and campaign integrationsQA & Continuous ImprovementConduct campaign quality assurance across all channels prior to launchValidate tracking, attribution, and data integrityIdentify optimization opportunities based on performance insightsWorking with External PartnersCollaborates with external agency and RevOps partners to provide deeper executional and technical support where scale or specialization is requiredDefines requirements, reviews deliverables, and conducts quality assurance to ensure partner output aligns with business objectives and internal standardsMaintains internal ownership of campaign orchestration, data quality, and performance optimization while leveraging partners for execution depthBasic Qualifications                                                 3–5 years of experience in digital marketing, marketing operations, or campaign managementStrong hands-on experience with HubSpot (certification preferred)Experience working with Google Advertising and conversion trackingSolid understanding of buyer journeys, funnel strategy, and conversion optimizationProven ability to manage multiple stakeholders, projects, and timelinesExcellent communication, collaboration, and organizational skillsDetail-oriented mindset with a strong focus on quality and accuracy#LI-REMOTEif you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!