Digital Marketing Specialist

At Headlands Research, we are dedicated to enhancing clinical trial delivery within our communities. As a leading network of advanced clinical trial sites, we leverage cutting-edge technology and exceptional support services to broaden outreach and participation. Founded in 2018, our rapidly growing company currently operates 20+ sites across the US and Canada, with plans for further expansion.The Role We’re seeking a metrics-driven, fast, and creative Digital Marketing Specialist to join our Central Recruitment team. This role is focused on running all back-end digital advertising and campaign reporting. The ideal candidate is an explorer at heart, always testing new platforms and strategies to find patients where they are, while keeping a sharp eye on data and ROI. You’ll work across multiple platforms — META (Facebook/Instagram), Google Ads, Reddit, TikTok, and other emerging channels — as well as managing website content/landing pages to ensure seamless patient engagement. This plays a critical role in building efficient, scalable recruitment funnels that power our clinical research network.   Duties/Responsibilities •    Manage day-to-day execution of digital campaigns across META, Google Ads, Reddit, TikTok, and other patient-facing platforms.•    Optimize campaigns to maximize CPL (Cost per Lead), CPS (Cost per Screen), and overall ROI.•    Collaborate with recruitment and operations teams to translate study goals into digital strategy.•    Manage website updates and landing page optimization to drive conversions.•    Monitor, analyze, and report on campaign performance with clear metrics and actionable insights. Experiment with creative approaches to messaging and audience targeting to expand reach.•    Stay current with digital marketing trends, platform updates, and compliance requirements.   Required Skills and Abilities•    1–3 years of experience in digital marketing, ideally in healthcare, recruitment, or patient engagement.•    Hands-on expertise with META Ads Manager, Google Ads, and website CMS platforms.•    Working knowledge of TikTok, Reddit, and other emerging platforms for advertising.•    Strong analytical skills with experience interpreting metrics and making data-driven decisions.•    Creative problem solver with the ability to test, iterate, and adapt quickly.•    Comfortable working in a remote team environment with cross-functional collaboration.•    Metrics-obsessed but not afraid to experiment.•    Curious, fast learner who thrives on testing new ideas.•    Strong communicator, able to translate data into clear recommendations.•    Self-starter with a bias for action and ownership.