Digital Marketing Specialist

Position OverviewWe are looking for data-driven people to own and scale our digital marketing efforts across paid advertising, social media, search, and lead generation channels.This role is responsible for developing, executing, and optimizing campaigns that drive qualified leads, customer acquisition, brand awareness, and revenue growth. You will manage advertising budgets, analyze performance data, identify growth opportunities, and continuously improve marketing effectiveness.The ideal candidate combines analytical thinking, creativity, strong execution skills, and a deep understanding of modern digital marketing platforms.We expect candidates to use AI in daily workflows across research, ideation, drafting, design iteration, quality checks, and delivery acceleration. AI usage is a core execution requirement, not optional tooling.Primary ResponsibilitiesBuild, launch, and manage Google Ads campaigns across Ajaia's products, starting with AI training as the first productOwn keyword and competitor research; find the actual search language buyers use, separating informational from transactional intentMatch campaigns to the right landing pages and the full sales funnel, from top-of-funnel info seekers to bottom-of-funnel conversionsDrive measurable, low-cost leads that convert, not vanity trafficWork inside a repeatable, productized process so new products spin up by swapping product, pages, and keywordsLikely start on the Nao Medical account to prove competence, then scale to Ajaia 3+ years hands-on Google Ads experience (certification is a baseline, not proof of skill)Agency background managing multiple client accounts preferred; these tend to be the stronger doersCan actually build ads, not just report: ad groups, settings, sitelinks, character limits, line 1/2/3 copyFluent EnglishClient experience in the US, Canada, Europe, or Australia (not India-only, and not Philippines-based serving only India)Verifiable references: live client sites or campaigns we can independently screenA doer who runs with the work; comfortable using AI in the workflowBonus: can automate reporting via Codex, which removes the need for a separate reporting manager Competitive base salary + performance incentivesProfessional development opportunitiesPaid time off (PTO)