Digital Marketing Specialist

DescriptionThe Digital Marketing Specialist is responsible for managing and executing digital marketing operations and processes. This role involves overseeing marketing automation systems, collaborating with external vendors, and supervising the creation and distribution of digital content that promotes the SecurityNational Mortgage Company brand. Key Responsibilities Own and manage social media execution across corporate and loan officer channels  Lead social posting tool usage, support, and optimization to drive engagement  Identify and implement opportunities to improve reach, engagement, and consistency across channels  Execute updates to website content, landing pages, and blog posts within WordPress  Support campaign launches by building and updating landing pages  Ensure website content is accurate, compliant, and aligned with current marketing initiatives  Partner with internal stakeholders and external vendors on larger website updates or enhancements  Apply basic SEO best practices, including metadata, page structure, and internal linking  Monitor website performance and flag opportunities for improvement  Serve as a key partner to loan officers for digital marketing support and success  Provide guidance on social media best practices, content usage, and personal branding  Identify common field challenges and develop scalable solutions to improve adoption and effectiveness  Partner with marketing leadership to execute campaigns across channels  Build and support digital assets including landing pages, social content, and email components  Ensure alignment across social, email, and web as part of campaign execution  Contribute ideas for campaign improvements based on performance data and field feedback  Track and analyze performance across digital channels and website activity  Provide recommendations to improve engagement and overall effectiveness  Identify trends and opportunities to enhance marketing impact  RequirementsEducation and/or Work Experience Requirements:2–5 years of experience in digital marketing, social media, or campaign execution  Hands-on experience with WordPress or a similar CMS  Understanding of basic SEO principles and website optimization  Experience working in a sales-driven or field-supported environment  Strong organizational and prioritization skills  Ability to operate independently and manage multiple workstreams  Analytical mindset with the ability to translate data into actionable insights  Mortgage or financial services experience strongly preferred  Physical Requirements: Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state and local standards, including meeting qualitative and/or quantitative productivity standards. Ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state and local standards Must be able to occasionally lift and carry up to 15 lbs. Must be able to talk, listen and speak clearly on telephone Must be able to sit for prolonged periods at a desk, while working on a computer