Digital Marketing Specialist

GovCIO is currently hiring for a Digital Marketing Specialist to develop segmentation and personalization strategies, craft marketing copy, and create IT-focused content to help grow our audience, promote our in-person events and strengthen our readership.This position will be located in the DC/MD/VA area and will be fully remote. ResponsibilitiesGovCIO is seeking a digital marketing specialist to join our team. Reporting to the Digital Marketing Director, this role will help develop segmentation and personalization strategies, craft marketing copy, and create IT-focused content to help grow our audience, promote our in-person events and strengthen our readership.You might be a good fit for this role if you’re excited about optimizing and growing a top-notch digital marketing program. ResponsibilitiesWork to grow our engaged audience and CRM database through organic and paid channelsSupport continued growth of event registrations and in-person attendees through digital marketing channels, including tracking and reporting on attendance and engagementManage frequency and distribution of digital marketing campaignsSegment audience based on behaviors (e.g., past email, website, or social engagement) and firmographic dataMeasure campaign performance and analyze results to optimize and convert leads into loyal customers, audience members and event attendeesCraft and test compelling web, ad and email copy, subject lines and CTAs to improve open rates, engagement, and conversionsMaintain HubSpot database including contact management and validation, lists and workflows, identify opportunities for improvement and support the overall use of HubSpot across the organizationUpdate and optimize website content, including SEO best practices and ongoing content updatesCollaborate with internal stakeholders and external vendors to ensure consistent messaging and alignment across marketing initiatives QualificationsRequired Skills and ExperienceBachelor's with 2-5 years (or commensurate experience)Experience in digital advertising, web analytics, email marketing and SEO including data analysis and reportingExperience with writing copy for web, email and/or digital adsExperience with event marketing and attendee communicationsStrong attention to detail and organizational skillsPreferred Skills and ExperienceHubSpot CRM or other CRM experienceExperience with digital marketing tools: Google Ads, Google Ad Manager, SEMrushExperience in federal government, IT, media or related industry is a plus Posted Salary RangeUSD $75,000.00 - USD $85,000.00 /Yr.