Digital Marketing Specialist

It's fun to work in a company where people truly believe in what they're doing!We're committed to bringing passion and customer focus to the business.The Digital Marketing Specialist is responsible for executing and optimizing digital marketing campaigns and initiatives across email automation, social media, paid advertising, and lead generation channels. This role works closely with the Digital Marketing Director, Senior Product Marketing Manager, Marketing Project Manager, and Senior Business Intelligence Analyst to support integrated marketing initiatives that drive engagement, lead conversion, and pipeline growth.This position plays a critical role in campaign execution and marketing operations through platforms including HubSpot, LinkedIn, and Google Ads. The ideal candidate is highly organized, data-driven, and experienced in marketing automation, paid media strategy, audience segmentation, and campaign optimization.Operating with increased autonomy, The Digital Marketing Specialist will support lifecycle marketing initiatives including nurture campaigns, event marketing campaigns, sales enablement campaigns, social media management, and paid search strategies while helping improve marketing performance through analytics, reporting, and continuous optimization.This role will center on campaign execution, demand generation, and content activation across marketing channels. The position will collaborate closely with leadership and subject matter experts. Product marketing strategy, thought leadership creation, and backend marketing operations will remain with senior marketing and operational teams.This role is centered on campaign execution, demand generation, and content activation across marketing channels. While the position will collaborate closely with leadership and subject matter experts, ownership of product marketing strategy, thought leadership creation, and backend marketing operations will remain with senior marketing and operational teams.What You'll DoCampaign Execution & Demand GenerationExecute multi-channel marketing campaigns focused on top-of-funnel engagement, audience growth, and lead generationSupport demand generation initiatives through email marketing, paid media, social media, webinars, and event campaignsTransform existing thought leadership, product marketing, and brand content into campaigns optimized for audience engagement and conversionMonitor campaign timelines, deliverables, and execution workflows to ensure successful deploymentMonitor inbound lead flow and support lead routing and lead management processesCollaborate with marketing and sales stakeholders to support campaign-driven pipeline objectivesMarketing Automation & HubSpot ManagementBuild, execute, and optimize HubSpot email campaigns, workflows, and nurture programsManage welcome campaigns, nurture sequences, and pre- and post-event campaign communicationsSupport sales enablement efforts by developing reusable email templates and campaign assetsManage audience segmentation, campaign deployment, and lead routing within HubSpotSupport HubSpot AI agents and campaign automation initiativesSocial Media & Content DistributionManage daily, weekly, and monthly social media execution across LinkedIn and additional digital platformsAdapt and repurpose existing marketing content into social media posts, email campaigns, paid campaigns, and promotional assetsMaintain social media content calendars and scheduling workflowsMonitor engagement trends and apply current social media best practices to improve audience growthSupport paid social campaign execution, audience targeting, retargeting strategies, and optimization effortsEnsure consistency in brand voice, messaging, and campaign positioning across digital touchpointsPaid Search & Digital AdvertisingSupport development and execution of paid search strategies across Google Ads platformsManage and optimize paid search campaigns including keyword strategy, audience targeting, retargeting, and bid optimizationMonitor campaign performance metrics including CTR, CPC, conversion rates, and ROIAssist in managing digital advertising budgets and campaign pacingSupport testing and optimization efforts across search and paid media campaignsCollaborate with internal stakeholders to improve conversion-focused landing page performancePerformance Analysis & OptimizationMonitor and analyze campaign performance including engagement, conversion, lead generation, and trafficIdentify optimization opportunities and support reporting through performance summaries and insightsUtilize AI-enabled tools to improve workflow efficiency and campaign executionBrandEnsure consistent messaging, tone, and visual identity across all campaigns and channelsSupport planning and execution of events, campaigns, and brand activationsIdentify opportunities to strengthen brand presence and consistencyCross-Functional CollaborationCollaborate closely with the Digital Marketing Director, Senior Product Marketing Manager, Marketing Project Manager, and Senior Business Intelligence Analyst to execute integrated marketing initiativesCoordinate campaign deliverables, reporting, and optimization efforts across marketing and sales stakeholdersContinuous Improvement & Skill DevelopmentDevelop deeper expertise in marketing channels, tools, and campaign strategyStay informed on industry trends, emerging technologies, and best practicesApply feedback and insights to improve campaign execution and performanceEducation:Required: High School Diploma or GEDPreferred: Bachelor’s degree in Marketing, Communications, Business, or a related fieldRequired Experience:2–4 years of experience in digital marketing, demand generation, marketing automation, or campaign managementHands-on experience with HubSpot marketing automation and campaign executionExperience managing social media platforms and paid social campaigns, particularly LinkedInExperience with Google Ads, paid search strategy, retargeting, and campaign optimizationFamiliarity with lead generation, CRM workflows, and campaign reportingStrong understanding of digital marketing analytics and performance optimizationStrong written and verbal communication skillsExperience leveraging data and performance metrics to inform decisionsDemonstrated ability to utilize AI-enabled tools to improve marketing workflows, content development, and campaign executionAbility to manage multiple projects, campaigns, and deadlines simultaneously in a fast-paced environmentPreferred Experience:Experience managing end-to-end B2B marketing campaigns and pipeline-focused initiativesExperience with lifecycle marketing and nurture campaign strategyExperience working alongside sales teams to support lead conversion initiativesFamiliarity with Google Analytics, Google Tag Manager, and reporting dashboardsExposure to SEO, audience targeting, paid media optimization, or lifecycle marketing strategiesExperience using AI tools for content creation, campaign optimization, or workflow automationExperience working cross-functionally in a collaborative environmentSuccess Metrics:Contribution to top-of-funnel growth, including increases in audience engagement, website traffic, and lead generation volume.Improvement in key campaign performance metrics, including email engagement rates, social engagement, click-through rates (CTR), conversion rates, and cost per lead (CPL).Growth and engagement of social media, channels, particularly LinkedIn, through consistent publishing and performance optimization.Performance and efficiency of paid media campaigns, including Google Ads and paid social, measured by ROI, conversion rates, and cost efficiencyLocation:This role is hybrid for candidates located within a reasonable commuting distance to our Frisco, TX offices or Edmond, OK. Candidates outside a reasonable distance from either office are eligible for a fully remote arrangement.Compensation:The expected base salary range for this position is $60,000 to $65,000.00 annually. The final compensation offered will be determined based on a number of factors, including but not limited to skills, qualifications, experience, and location.Qualified candidates must possess the physical and mental abilities necessary to perform the job's essential functions, with or without reasonable accommodation. Specific requirements may vary depending on the nature of the position. Applicants should be prepared to discuss their ability to meet these requirements during the interview process. A detailed job description outlining the physical and mental demands of the role will be provided upon request.All AHSG companies, AHS Staffing, AHSA, and Trio Workforce Solutions are equal employment opportunity employers.