• Build and execute a social media plan to grow awareness and engagement (starting from a low posting baseline).• Create a structured content calendar and develop content “banks” in advance (future-ready scheduling).• Produce platform-ready content (posts/reels/stories) aligned to a warm, emotional brand tone.• Improve website SEO foundations (on-page optimisation, keyword focus, metadata, content recommendations).• Set up and track performance metrics (traffic, engagement, growth) and provide simple reporting.• Collaborate with the client on approvals and workflow (e.g., Canva drafts for review → schedule/publish).