Digital Marketing Operations Manager

About Worksoft Worksoft empowers business and IT to deliver flawless applications faster and more efficiently with the ability to discover, document, test, and automate end-to-end business processes in pre-production and production environments. Our solutions ensure business process quality and resilience by automating tests for SAP, Oracle, and other enterprise applications. Recognized by global enterprise customers and top system integrators as the "gold standard" for SAP automated testing. Worksoft's automation is embedded into their ERP practices to support Agile, DevOps, and SAFe methodologies and accelerate digital transformations. Position Summary Are you a hands-on marketer who loves to build, organize, automate, and optimize? Do you take extreme pride in accuracy, data integrity, and flawless execution? We're looking for a highly skilled, execution-focused Digital Marketing Operations Manager to own the systems, processes, and digital infrastructure that power our marketing engine. This role is mission-critical to scaling our marketing efforts—ensuring our website stays up to date, our campaigns run flawlessly, our systems remain reliable, our data is accurate, and our social channels reinforce our brand and message. You'll provide an operational foundation that enables marketing to run faster, smarter, and with greater impact. Your work will directly influence our ability to generate pipeline, accelerate sales cycles, and support strategic company initiatives. If you love building, optimizing, troubleshooting, and strengthening the operational backbone of modern, multi-channel B2B marketing, this role is for you. Key Responsibilities Maintain and optimize the corporate website and landing pages, ensuring responsive design, accessibility, SEO fundamentals, brand consistency, and meticulous QABuild and launch HubSpot campaigns end-to-end with flawless tracking, segmentation, and routingOwn digital asset production by creating landing pages, event pages, gated content pages, resource library entries, and promotional banners aligned to brand and UX standardsManage day-to-day execution of corporate social channels, including scheduling, cross-team coordination, engagement monitoring, and performance reportingManage, optimize, and troubleshoot HubSpot and related martech systems while improving workflow efficiency, routing logic, alerts, and lead scoringPartner across Marketing and Sales Ops on the lead lifecycle (MQL → SAL → SQL), upholding SLA discipline and ensuring strong alignment between Marketing → BDR → SalesMaintain high-quality marketing data through enrichment, deduplication, list hygiene, field mapping, governance, and compliance with GDPR/CCPA standardsBuild dashboards and deliver insights-driven reporting covering funnel health, campaign performance, attribution, and forecasting inputsPlan, execute, and operationalize webinars and virtual events, including platform setup, speaker coordination, workflows, reminders, follow-up nurtures, and post-event analyticsLead continuous improvement by identifying gaps, reducing friction, streamlining processes, and elevating overall marketing operational maturityOwn the marketing request intake and prioritization engine, ensuring clear SLAs, structured workflows, status visibility, and cross-functional alignment on prioritiesRequired Skills & Experience Bachelor's degree in Marketing, Business, or related field5+ years in marketing operations, digital marketing, or marketing automation roles within B2B enterprise softwareHands-on mastery of HubSpot (or similar) for workflows, routing, campaigns, and reportingStrong understanding of marketing funnels, UTM tagging, attribution, segmentation, and lifecycle processesProficiency with Salesforce and martech integrationsDemonstrated analytical skills with experience building dashboards and performance reportsExperience managing corporate social media channelsExcellent project management and QA disciplineStrong communicator with the ability to collaborate across technical and non-technical teamsExperience supporting webinars or virtual events from an operations standpointDesirable Skills A builder at heart who enjoys creating systems, workflows, and digital experiences that scaleA meticulous operator who cares deeply about accuracy, reliability, and data integrityA problem solver who proactively identifies issues and resolves them before they impact executionA systems thinker who thrives in environments where structure, clarity, and process matterA cross-functional partner who collaborates effectively across marketing, sales, and operationsA technically curious marketer who enjoys learning new tools, troubleshooting issues, and optimizing processesSomeone who takes pride in being the "glue" that keeps marketing running smoothlyLocation: Remote - US Reports To: VP Growth and Product Marketing Employment Type: Full-Time Compensation Range: $90,000 - $110,000 base + 10% annual bonus What Sets us Apart? Opportunity to make a difference in a rapidly growing companyYou will be challenged and encouraged to broaden your skillsGreat health benefits, PTO, and holiday policiesCasual and flexible work environmentWorksoft is committed to creating a diverse and inclusive workplace where our colleagues can be themselves, have equal opportunities, and can perform at their bestWorksoft Benefits Full-time employees at Worksoft enjoy: Employer-sponsored health and dental plans through BCBS TXVision insurance coverageEmployer HSA contributionsLife insurance and AD&D coverageShort and long-term disability insurance401(k) retirement plan with 100% employer match up to 4%Flexible PTO11 paid holidays annuallySummer Hours program with half-day Fridays twice monthly (Memorial Day to Labor Day)Our Values People Matter Most- Listen, respect, care, and assume best intentions.Customers are Our Why- We succeed when our customers and partners do.Do What's Right- Even when it's hard.Own It. Find a Way- Own the challenge and make it happen.Stay Curious, Keep Learning- Think beyond the task and create value. Equal Employment Opportunity Worksoft is an Equal Employment Opportunity employer committed to providing equal opportunities to all employees and applicants without regard to race, color, religion, sex (including pregnancy, sexual orientation, gender identity, and gender expression), national origin, age (40 or older), disability, genetic information, veteran status, or any other legally protected characteristic. All qualified applicants will receive consideration for employment without discrimination.