Digital Marketing Manager, Paid and Organic Search (Remote)

Summary Join our digital marketing agency as a Digital Marketing Manager overseeing both paid advertising and SEO programs for multiple clients. This is a senior, client-facing role that requires full ownership of both channels: you will manage campaigns and SEO programs independently, serve as the strategic account lead for your clients, and bring executive-level experience to client relationships and channel strategy. You will collaborate with our marketing team while driving measurable ROI across paid and organic search. Deliverables Paid Campaign Management Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and other relevant platformsTake full ownership of campaign performance and results from strategy through executionManage multiple client ad accounts simultaneously with varying budgets and objectivesConduct keyword research, audience targeting, and competitive analysisDesign and execute comprehensive A/B testing strategies for ad copy, creatives, landing pages, and audiences to continuously improve performanceMonitor campaign performance daily and make data-driven optimizationsManage ad budgets efficiently to maximize ROI for clients SEO Program Management Own full SEO programs for client accounts, covering technical SEO, on-page optimization, content strategy, and link buildingConduct site audits and work with development teams on site speed, Core Web Vitals, crawlability, indexing, and structured dataPerform keyword research, search intent analysis, and competitive analysis to direct content roadmapsCoordinate with content and design teams on content production and optimizationMonitor rankings, organic traffic, and site health, and make data-driven improvementsStay current on algorithm updates and AI-driven search changes, including visibility in AI search and answer engines Integrated Search Strategy Coordinate paid and organic as one search strategy per clientUse paid campaign data to inform content priorities and keyword targetingBuild organic strength to reduce paid dependency over time, and allocate budget across channels based on blended returnProactively research and recommend new channels, platforms, and media opportunities to expand client reachLead discussions with clients and the team about emerging search channels and innovative approachesIdentify opportunities for program expansion and improvement, and recommend budget adjustments based on performance data Account Management and Client Strategy Serve as the strategic point of contact for assigned client accountsDevelop paid and organic strategies aligned with each client's business goalsLead client calls on strategy, performance, and resultsManage client expectations, timelines, and budgetsIdentify opportunities for account expansion and present them to clients and internal stakeholders Reporting and Communication Create clear, actionable monthly performance reports covering both paid and organic channelsProvide strategic recommendations based on campaign data, search trends, and market insightsTrack and report on key metrics: CPA, ROAS, CTR, conversion rates, organic traffic, rankings, and revenue attributionCommunicate performance, insights, and recommendations directly to clients and internal stakeholdersAvailable during 9am–5pm Central Time with at least 4–6 hours presence for team collaboration Required Qualifications 5+ years managing paid advertising campaigns (Google Ads, Meta Ads required) and SEO programs, with demonstrated results in both channelsExecutive or senior-level experience leading client accounts and owning strategy, not just executionProven account management skills: running client relationships, setting expectations, and presenting strategy and results directly to decision makersProven track record of managing $10K+ monthly ad budgetsExperience working in an agency environment managing multiple client accountsGoogle Ads certification (required)Meta Blueprint certification (preferred)Strong technical SEO skills: site audits, Core Web Vitals, structured data, and crawl managementDemonstrated experience with A/B testing methodologies and statistical significance analysisStrong analytical skills and proficiency with Google Analytics, Google Search Console, Google Tag Manager, and SEO tools such as Ahrefs, Semrush, or Screaming FrogExperience with reporting tools (Looker Studio or similar)Ability to take full ownership of accounts with minimal supervisionExcellent written and verbal communication skillsSelf-motivated and able to work independently Nice-to-Have Skills LinkedIn Ads experienceMicrosoft Ads (Bing) experienceLocal SEO experienceE-commerce experience across paid and organic (Shopify, WooCommerce)Experience with landing page optimization and CRODigital PR and link outreach experienceAI search optimization experienceBasic design skills (Canva, Adobe Creative Suite basics)Familiarity with CRM systems (particularly lead tracking and attribution)Local service business marketing experienceExperience with JIRA or project management tools Work Details Full-timeFlexible schedule with required presence during Central Time business hoursRemote positionMonthly retainer with potential for growth to full-timeOpportunity to take on additional client accounts as we grow What We're Looking For Someone who can hit the ground running, take full ownership of client search programs across paid and organic, and free up our team to focus on strategic growth initiatives. You should bring executive presence to client relationships: leading strategy conversations, setting expectations, and presenting results directly to decision makers. We need someone who thinks like an owner and sees paid and organic as one system rather than two silos, proactively identifying opportunities, recommending new approaches, and driving results without constant oversight.