Digital Marketing Manager- Media Buyer

Established in 2021, Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America. We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands. Established in 2021, Independence Pet Holdings (IPH) is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America. We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach includes our own insurance carrier, insurance brands and partner brandsPets Best, a subsidiary of IPH, offers pet insurance and wellness plans for dogs and cats in every state. Founded in 2005 with a mission to provide access to comprehensive animal healthcare at an affordable price, Pets Best delivers flexible coverage, an easy claims process, and excellent customer service. Job location: RemoteJob Summary: We are seeking a results-driven Digital Marketing Manager- Media Buyer with deep expertise in paid media, media buying, and discount/perks-based acquisition programs to own and scale customer acquisition across performance channels. This role is responsible for planning, executing, and optimizing multi-million-dollar media budgets while leveraging discount programs, employer perks, and partner marketplaces to drive incremental growth and cost-efficient acquisition.Job Description:Media Buying & Performance MarketingOwn day-to-day management of paid media across Google Search, YouTube, Meta (Facebook/Instagram), Programmatic/Display, CTV, and Paid SocialPlan, forecast, and manage monthly and quarterly media budgets with a focus on CPA, ROAS, LTV, and CAC efficiencyWork with agency partners to optimize bidding, audience targeting, creative, and landing pages to drive scalable, profitable growthIdentify opportunities to improve incrementality and reduce media waste across channelsDiscount Programs & Perksite ManagementOwn strategy and execution for discount programs, employer perks, affinity partnerships, and perksite marketplaces (e.g., employee benefit portals, partner marketplaces, loyalty platforms)Manage relationships with perksite partners and aggregators, ensuring accurate offers, timely updates, and strong visibilityEvaluate performance of discount-driven acquisition, balancing volume, CPA efficiency, and customer quality/LTVPartner with finance, legal, and product teams to structure offers that drive acquisition without eroding marginDevelop testing frameworks to assess incrementality and cannibalization of discount-based trafficStrategy & TestingBuild and execute full-funnel acquisition strategies across prospecting, retargeting, and partner-driven channelsLead structured testing roadmaps for offers, discounts, messaging, and placement across paid and partner channelsTranslate performance insights into optimization opportunities across media and perks programsCreative & Cross-Functional CollaborationCollaborate with creative teams to develop performance-driven messaging, including discount and value-based offersEnsure consistent brand representation across paid media and partner/perks environmentsPartner with lifecycle and retention teams to align discount acquisition with long-term value and retention strategiesReporting & AnalyticsOwn performance reporting across paid media and discount/perks channels, delivering clear insights to stakeholdersAnalyze cohort performance to understand LTV, retention, and churn differences between discounted vs. non-discounted customersLeverage tools such as Google Analytics, ad platforms, attribution tools, and MMM (if applicable)Agency & Vendor Management (if applicable)Manage external media agencies and partner platforms, ensuring accountability and performance against goalsNegotiate placements, fees, and promotional opportunities with perksite partners when applicableQualificationsRequired5–10+ years of experience in digital marketing, paid media, or growth marketingHands-on experience managing media buying and performance channelsExperience managing or partnering with discount programs, perksites, or affinity/partner marketing channels preferredStrong analytical skills with a focus on incrementality, CPA efficiency, and LTVAbility to work cross-functionally with finance, product, creative, CRO and analytics teamsPreferredProven experience utilizing Google Analytics 4 (GA4) to track user behavior and campaign performanceExperience managing day-to-day operations with affiliate networks and aggregators e.g., Impact.com, including link management, asset distribution, CRO and commission trackingExperience in insurance, healthcare, fintech, SaaS, or subscription-based businesses preferredFamiliarity with employee benefit platforms, loyalty programs, or partner marketplacesExperience with MMM, attribution modeling, or incrementality testingPrior experience in high-growth or PE-backed environmentsWhat Success Looks LikeProfitable, scalable growth across paid media and discount-driven channelsDiscount programs that drive incremental acquisition, not margin erosionClear understanding of customer quality across acquisition sourcesTrusted advisor to leadership on media and partnership investment decisions#li#petsbesAll of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following:Comprehensive full medical, dental and vision InsuranceBasic Life Insurance at no cost to the employeeCompany paid short-term and long-term disability12 weeks of 100% paid Parental LeaveHealth Savings Account (HSA)Flexible Spending Accounts (FSA)Retirement savings planPersonal Paid Time OffPaid holidays and company-wide Wellness Day offPaid time off to volunteer at nonprofit organizationsPet friendly office environmentCommuter BenefitsGroup Pet InsuranceOn the job training and skills developmentEmployee Assistance Program (EAP)