Digital Marketing Manager II

Develops marketing, merchandising and creative strategies and affiliated programs to promote the organization's products and services through the Internet or other digital channels to increase exposure to and business from the target audience. Manages the implementation of digital marketing programs and analyzes their effectiveness. Establishes and manages the relationships with search engines and portal sites that are strategically aligned with the digital goals. Tracks usage trends of the organization's websites, including number and quality of visitors and advertising campaign impact. Develops and maintains website graphic designs and layout to support the organization's image, identity and brands through a diverse mix of web material, graphical user interfaces and multimedia delivered for the web. Ensures that the organization's website provides up-to-date and comprehensive product/service information that is easily available to existing and potential customers. May be responsible for social media marketing and online community management. Developing professional role with working knowledge in own discipline, and broadens capabilities. Fully proficient in theories & processes. Typically follows prescribed guidelines or procedures to resolve problems. Works with a moderate level of guidance. Can train or mentor new colleagues. U.S. National Base Pay Range: $65,100 - $108,500. Geographic differentials may apply in some locations to better reflect local market rates. We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click here to access benefits specific to your location.We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120.Criminals may pose as recruiters asking for money or personal information. We never request money or banking details from job applicants. Learn more about spotting and avoiding scams here.Please read our Candidate Privacy Policy.We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.USA Job Seekers:EEO Know Your Rights.