Digital Marketing Manager for a Jewellery Company in Australia (Home Based Part Time)

Social Media & Content:• Take ownership of the brand's Instagram and Facebook• Help establish and grow the brand's TikTok presence• Create Reels, TikToks, Stories and other short-form content• Write engaging captions, hooks and calls to action• Create and manage a consistent content schedule• Turn supplied photos and videos into engaging social media content• Create content around the jewellery, products and customer stories• Develop meaningful, gifting, promotional and seasonal content• Create behind-the-scenes and educational content• Stay up to date with social media trends• Monitor content performance and make improvements• Maintain a consistent, warm and authentic brand voice• Build a library of content that can be reused across social media, advertising and the websiteDigital Marketing & Advertising:• Take ownership of the day-to-day digital marketing activities• Create content for Facebook and Instagram advertising• Assist with managing Meta advertising campaigns• Develop ad copy, creative, headlines and calls to action• Test different advertising content and approaches• Monitor advertising performance and make recommendations• Identify opportunities to improve campaign results• Look for ways to increase website traffic, enquiries and sales• Develop ideas for promotions, campaigns and product launches• Research competitors and similar brands• Identify new digital marketing opportunities• Bring new marketing ideas to the client• Make recommendations based on marketing performance and resultseCommerce & Shopify:• Work with Shopify as part of the marketing role• Promote products and collections through digital marketing• Support new product launches and seasonal campaigns• Ensure social media and advertising campaigns link correctly through to Shopify• Help create campaigns designed to drive online sales• Understand the customer journey from social media through to the website• Identify opportunities to improve the online customer journey• Use marketing data and results to make recommendationsEmail Marketing:• Assist with email marketing through Klaviyo• Help create email campaigns• Develop engaging email content• Support customer segmentation• Assist with automated customer journeys• Help manage welcome, abandoned checkout and post-purchase emails• Ensure email marketing supports the wider digital marketing strategyMarketing & Business Growth:• The successful candidate will be expected to think beyond individual posts and take an active role in growing the business.This includes:• Looking for opportunities to increase enquiries and sales• Identifying what content and advertising is performing well• Testing new ideas and campaigns• Making recommendations to improve results• Bringing new ideas to the client• Looking at competitors and relevant trends• Helping develop promotional and seasonal campaigns• Understanding what drives customers to purchase• Using social media and digital marketing to support ecommerce sales• Taking ownership rather than waiting for instructionsEmpathy & Brand Approach:• Empathy is essential for this role.• The brand creates personalised and memorial jewellery connected to grief, loss, remembrance and deeply personal relationships with people and pets.• The successful candidate must understand that customers are often purchasing these products because they have significant emotional meaning.Content should feel:• Warm• Genuine• Thoughtful• Respectful• Human• Empathetic