Digital Marketing Manager for a Data Protection Company in Australia (Home Based Full Time)

• Plan, execute, and optimize digital marketing campaigns across paid advertising platforms including Google Ads, LinkedIn, Meta, and Instagram.• Manage advertising budgets and monitor return on investment (ROI) to ensure cost-effective campaign performance. • Conduct A/B testing on creatives, messaging, and audience targeting to improve campaign effectiveness. • Build, maintain, and optimize automated workflows and nurture sequences using HubSpot CRM. • Manage customer pipelines, lifecycle stages, reporting, and marketing attribution within HubSpot. • Create, design, and schedule engaging content for social media platforms using Canva or similar tools. • Maintain a consistent content calendar and brand presence across digital channels.• Support SEO initiatives, website updates, landing page optimization, and email marketing campaigns. • Track key performance metrics such as cost per lead (CPL), conversions, and campaign ROI, while providing weekly performance reports and insights.