Digital Marketing Manager

Role ContextBloom Equity Partners invests in B2B SaaS and tech-enabled services businesses, partnering with management teams to accelerate growth through operational excellence. As our portfolio companies scale—organically and through acquisition—digital marketing becomes a critical lever for pipeline generation, revenue growth, and brand authority.Role PurposeThe Digital Marketing Manager is responsible for driving measurable revenue growth across all digital channels. This role owns the full performance marketing ecosystem—spanning lead generation for services businesses and transactional ecommerce where applicable—ensuring all digital activity is optimized to deliver against ambitious commercial targets.This leader combines strategic vision with hands-on execution oversight, leveraging data, technology, and AI to maximize ROI across organic, paid, and partner channels. The ideal profile is someone who thrives in a fast-paced, PE-backed environment and brings a builder’s mentality to scaling marketing operations through a period of transformation and growth.Revenue DriversThis role directly supports several core company revenue drivers Revenue Acceleration: Driving marketing-sourced pipeline and bookings through digital channel optimizationOperational Efficiency: Reducing CAC, improving ROAS, and maximizing marketing spend ROI through data-driven decision-makingScalable Infrastructure: Building martech stacks and processes that scale across organic growth and M&A integrationData & Customer Intelligence: Building attribution frameworks and analytics capabilities that sharpen ICP targeting and inform go-to-market strategyPost-Acquisition Integration: Leading marketing integration and commercialization of acquired businessesKey ResponsibilitiesWebsite & Lead GenerationOwn the strategy, technical development, and optimization of the company’s web presence as the primary lead generation engineDrive conversion rate optimization (CRO) across all user journeys to maximize marketing-qualified lead volumePartner with Sales and Product teams to align messaging with high-value service offerings and ICP targetingImplement and optimize landing page strategies to support campaigns and vertical-specific targetingEnsure SEO best practices are embedded into site architecture and content from the ground upEcommerce Growth & OptimizationLead the strategy and performance of ecommerce platforms to drive direct transactional revenue where applicableOptimize product journeys, checkout flows, and pricing/promotion strategies to maximize AOV and conversionCollaborate with Product teams to improve UX/UI based on behavioral data and testing insightsDevelop and execute testing roadmaps (A/B, multivariate) to continuously improve performancePPC, Paid Media & SEOOwn the paid media strategy (search, display, remarketing, paid social) with agency support where appropriateControl and optimize budget allocation to achieve target CAC, ROAS, and revenue goalsLead SEO strategy across technical, on-page, and off-page optimizationBuild scalable acquisition strategies aligned to both short-term pipeline generation and long-term organic growthContinuously evaluate channel performance and reallocate spend based on ROI analysisThird-Party Lead Aggregators & PartnershipsManage relationships with third-party lead generation platforms and aggregatorsNegotiate commercial terms and optimize cost-per-lead performance across all partnersMonitor lead quality and conversion through the full sales funnelIntegrate partner leads effectively into CRM and nurturing workflowsMarketing Technology & CRMOwn the marketing technology ecosystem, including the core CRM/marketing automation platform (e.g., Salesforce/Pardot, HubSpot) and CMSEnsure seamless integration and data flow between Marketing, Sales, and Product teamsLead the marketing automation strategy—including lead scoring, nurturing, and lifecycle managementIdentify and implement AI-driven solutions (e.g., predictive scoring, personalization, intelligent automation)Data, Analytics & ReportingDevelop and maintain a robust reporting framework from campaign-level dashboards to executive-level insightsDeliver clear, actionable analysis on performance, ROI, and pipeline contributionOwn attribution modeling across multi-touch customer journeysEstablish KPIs aligned with revenue, pipeline, and marketing efficiency metricsAgency & Vendor ManagementManage relationships with external agencies (PPC, SEO, CRO, web development, etc.)Set clear objectives, KPIs, and performance expectations for all vendor partnersEvaluate agency performance rigorously and ensure strong return on investmentIdentify opportunities to build in-house capabilities where strategically advantageousTeam Leadership & DevelopmentLead, mentor, and develop a team of digital marketing professionals, fostering a high-performance, accountable cultureEstablish clear goals, KPIs, and professional development plans aligned to business objectivesPromote cross-functional collaboration across Marketing, Sales, Product, and the broader organizationKey Performance Indicators (KPIs)The Digital Marketing Director should be measured against a balanced set of revenue, pipeline, efficiency, and strategic growth metrics. Representative KPIs include: Marketing-sourced revenue and pipeline contributionCost per lead (CPL) and customer acquisition cost (CAC)Return on ad spend (ROAS)Website conversion rates (lead generation and ecommerce)Ecommerce revenue and average order value (AOV) where applicableMarketing attribution accuracy and reporting adoptionBudget management and marketing spend ROICross-functional alignment and stakeholder satisfactionSuccessful integration and commercialization of acquired businessesCandidate ProfileExperience & Qualifications5-8 years of progressive digital marketing experience, with at least 3–5 years in a senior or director-level roleTrack record of success in a PE-backed, high-growth, or founder-led B2B environment strongly preferredDemonstrated ability to deliver measurable revenue growth through integrated digital channelsHands-on expertise managing lead generation websites and ecommerce platforms (WordPress experience a strong plus)Deep proficiency with CRM and marketing automation platforms (Salesforce/Pardot, HubSpot, Marketo, or equivalent)Advanced expertise in PPC, SEO, CRO, and web analytics (Google Analytics, Tag Manager, Looker Studio, etc.)Experience owning and optimizing six- or seven-figure marketing budgets with clear ROI accountabilityProven experience building, managing, and developing high-performing marketing teams of 3–5+ professionalsPreferred BackgroundExperience in cybersecurity, compliance, data privacy, or regulated B2B industriesTrack record of marketing integration in a post-acquisition or roll-up environmentFamiliarity with AI-powered marketing tools (predictive analytics, generative AI, intelligent automation)Experience with advanced attribution tools and multi-touch analytics platformsComfort balancing risk management and commercial targets in a compliance-sensitive contextLeadership & Behavioral CompetenciesBloom expects senior marketing leaders across its portfolio to demonstrate the following competencies: Strategic Execution: Balances long-term vision with a bias toward action and measurable outcomesData-Driven Decision Making: Analytically rigorous; translates complex data into clear, actionable business insightsStakeholder Management: Builds trust and alignment across Marketing, Sales, Product, IT, and Executive teamsCommercial Orientation: Instinctive focus on ROI, unit economics, and scalable growthPE Readiness: Comfortable with the pace, rigor, and accountability expectations of a PE-backed environmentPeople Leadership: Inspires teams, develops talent, drives accountability, and builds a culture of continuous improvementThis is a remote job.Salary range - $80,000CAD - $120,000 CAD