Digital Marketing Manager - EG008

Department: Marketing and CommunicationWork Arrangement: RemoteJob Type: Independent Contractor, Full TimeWork Schedule: US Time Zone (candidate expected to be flexible with the client's preference)Locations: Philippines, LATAM, South Africa, Kenya, and other remote regions with excellent English communication skillsAbout Pearl TalentPearl works with the top 1% of candidates from around the world and connects them with the best startups in the US and EU. Our clients have raised over $5B in aggregate and are backed by companies like OpenAI, a16z, and Founders Fund. They're looking for the sharpest, hungriest candidates who they can consistently promote and work with over many years. Candidates we've hired have been flown out to the US and EU to work with their clients, and even promoted to roles that match folks onshore in the US.Hear why we exist, what we believe in, and who we're building for: WATCH HEREWhy Work with Us?At Pearl, we're not just another recruiting firm—we connect you with exceptional opportunities to work alongside visionary US and EU founders. Our focus is on placing you in roles where you can grow, be challenged, and build long-term, meaningful careers.Role OverviewThe Digital Marketing Manager leads and executes digital marketing strategies that drive brand awareness, customer acquisition, and revenue growth. This role blends strategic ownership with hands-on execution across paid media, email marketing, content distribution, analytics, and funnel optimization.You will own end-to-end digital initiatives, collaborate closely with creative and leadership teams, and continuously test, optimize, and scale campaigns. This role is ideal for performance-driven marketers who thrive in fast-paced environments and enjoy directly influencing business outcomes through data-backed decisions.Your ImpactYour work directly impacts growth efficiency, conversion performance, and revenue. By optimizing campaigns and funnels, you improve ROI while building scalable marketing systems. Your insights help teams focus spend and effort on what drives the strongest results.Core ResponsibilitiesPaid Media Management & Optimization — 35%Manage and optimize paid campaigns across Google Ads, Meta, TikTok, and other platformsDevelop targeting strategies, audience segmentation, and testing frameworksMonitor KPIs including ROAS, CPA, CTR, and conversion ratesScale winning campaigns while maintaining efficiencyManage budgets, bidding strategies, and campaign pacingMarketing Strategy & Campaign Management — 20%Develop digital marketing strategies aligned with growth objectivesPlan and execute multi-channel campaigns end to endCoordinate creative assets, timelines, and workflowsTest new channels, platforms, and campaign approachesPartner with founders or marketing leaders on strategic initiativesEmail & Marketing Automation — 15%Execute email campaigns, newsletters, and automated flowsBuild and optimize funnels for acquisition, retention, and re-engagementSegment audiences and personalize messagingA/B test subject lines, copy, CTAs, and timingIntegrate email with broader marketing workflowsAnalytics, Reporting & Performance Optimization — 15%Track performance across channels using analytics platformsAnalyze funnels, attribution, and customer journeysBuild reports and dashboards for stakeholdersIdentify optimization opportunities and growth insightsInform budget allocation through data-driven decisionsContent Marketing & Social Media Oversight — 10%Oversee content distribution across digital channelsMaintain social calendars and publishing workflowsReview content for brand consistency and qualityOptimize repurposing workflows across platformsTrack engagement metrics and iterate strategyMarketing Operations & Technology — 5%Maintain marketing tools, automation, and workflowsSupport AI-powered marketing processesDocument SOPs and best practicesIdentify opportunities to improve efficiency through tooling Must-Haves (Required)1–3+ years of experience in digital, performance, or growth marketingProven experience managing paid media campaigns with measurable resultsStrong understanding of funnels, attribution, and optimizationExperience across multiple digital channels (paid, email, analytics)Data-driven mindset with strong analytical skillsExcellent English communication skillsAbility to work independently in a remote environmentNice-to-Haves (Preferred)E-commerce, DTC, or marketplace marketing experienceInfluencer or creator marketing exposureSEO or CRO fundamentalsExperience managing agencies or junior marketersFamiliarity with international or multi-market campaignsTools ProficiencyMust-Haves (Required)Google Ads (Search, Shopping, Display, Performance Max)Meta Ads Manager (Facebook & Instagram)Google Analytics (GA4)Email marketing platform (Klaviyo, Mailchimp, or similar)Google Sheets or ExcelNice-to-Haves (Preferred)TikTok Ads, Pinterest Ads, Snapchat Ads, LinkedIn AdsMarketing automation tools (ManyChat, Zapier, Make)SEO & analytics tools (SEMrush, Ahrefs, Search Console)Social scheduling tools (Metricool, Later, Hootsuite, Buffer)E-commerce platforms (Shopify, Amazon Seller Central)AI marketing tools (ChatGPT, Jasper, OpusClip, Descript) Competitive Salary: Based on experience and skillsRemote Work: Fully remote — work from anywhereGenerous PTO: In accordance with company policyDirect Mentorship: Access to global industry leadersLearning & Development: Continuous growth resourcesGlobal Networking: Work with international teamsHealth Coverage (Philippines only): HMO after 3 months (full-time)Our Recruitment Process Application Skills Assessment Initial Screening Top-grading Interview Client Matching Job Offer OnboardingReady to Join Pearl Talent?Build a long-term remote career driving growth for high-impact global teams. Join Pearl Talent and apply your expertise where performance, ownership, and learning truly matter.