Digital Marketing Manager

Cruise.com one of the internets largest cruise sellers.Job Title: Digital Marketing ManagerReports To: Director of MarketingStarting Date: July 1, 2026 Company DescriptionCruise.com is the largest website specializing in cruises on the Internet. Withadvanced search and booking technology, greater content, and discount prices,Cruise.com sells more cruises. Our experienced cruise specialists provide the highestlevel of personal service on every booking. Cruise.com offers the lowest rates,value-added offers, and exclusive prices along with extensive tools to assistcustomers in making their cruise decision. Role OverviewCruise.com is seeking a data-driven and strategically minded Marketing Manager toown the execution and performance of our core digital marketing channels. This is arole for someone who goes deeper than managing calendars and approving posts— we need someone who can read the numbers, ask the hard questions, andcontinuously push our email, paid media, social, and content programs to performbetter.The Marketing Manager will be the internal expert and day-to-day lead across emailmarketing, paid media agency management, social media consistency, and blogcontent — bringing analytical rigor and creative judgment in equal measure. You willwork closely with the Director of Marketing, who sets the overall strategy and cruiseline priorities. Your job is to make sure that strategy is executed with precision,measured with clarity, and improved continuously. This is not a role for someonewho prefers to stay in their lane. You will be expected to connect the dots acrosschannels, identify what’s working and what isn’t, and bring proactiverecommendations not just status updates. Duties and ResponsibilitiesEmail Marketing — Strategy & Performance● Own the email marketing program end to end: calendar, production,deployment, and performance analysis.● Develop and maintain audience segmentation strategies to improverelevance, engagement, and conversion.● Build and optimize automated email flows including promotionaltriggers, lifecycle sequences, and re-engagement campaigns.● Analyze campaign performance weekly — open rates, CTR, conversions,revenue contribution — and present data-backed recommendations tothe Director of Marketing.● Manage co-op email sends with cruise line partners, ensuringaccuracy, brand compliance, and timely execution.● Continuously A/B test subject lines, send times, content formats, andCTAs to improve performance over time.● Oversee email production in collaboration with the web designer andmarketing coordinator team, maintaining quality and consistencyacross all sends. Paid Media Agency Management & Analytics● Serve as the primary day-to-day liaison with our paid media agency forpaid media advertising campaigns.● Review and approve all campaign briefs, ad copy, creative assets, andtargeting parameters before launch.● Hold the agency accountable to performance benchmarks — analyzeresults weekly and identify gaps between spend and return.● Translate campaign data into clear, actionable reporting for theDirector of Marketing, including recommendations on budget allocationand channel prioritization.● Ensure all paid media messaging is aligned with current cruise linepromotions, seasonal priorities, and business goals.● Stay current on platform updates, bidding strategies, and audiencetargeting best practices across Google, Meta, Bing and other platforms.Social Media — Consistency & Oversight● Ensure the monthly social media content calendar is built, reviewed,approved, and executed on schedule without exception.● Collaborate with the Social Media & Graphic Designer to ensure allcontent is on-brand, promotion-aligned, and consistent in voice andvisual quality.● Review all social content before publishing — you are the quality controllayer between creation and the audience.● Track social media performance across platforms and incorporatefindings into broader digital marketing reporting.● Bring a consistent, standards-driven approach to social so the channelreflects our brand accurately at all times, even during high-volumepromotional periods. Blog & Content Direction● Oversee the blog content calendar in collaboration with the marketingcoordinator who produces posts.● Ensure blog topics are strategically aligned with SEO/AEO/GEO priorities,seasonal promotions, and cruise line partnerships.● Review all blog posts for accuracy, tone, and brand consistency beforepublication.● Identify content gaps and opportunities to use the blog as a traffic andconversion driver.● Ensure blog content supports and cross-promotes active email, paid,and social campaigns.Reporting & Cross-Channel Analysis● Own a consolidated monthly digital marketing performance reportcovering email, paid media, social, and blog — delivered to the Directorof Marketing.● Connect performance data across channels to identify trends,attribution patterns, and optimization opportunities.● Maintain dashboards or reporting tools that give the team visibility intochannel health at a glance.● Bring data-driven recommendations to strategy conversations, not justrecaps of what happened.Team Collaboration● Work cross-functionally with the Marketing Co-Op Team Lead,coordinators, and web designer to ensure digital channels stay alignedwith website content and promotions.● Contribute to quarterly marketing planning and bring channel-levelinsights to broader strategy discussions. Requirements● 5+ years of experience in digital marketing with deep, hands-onexpertise in at least two of the following: email marketing, paid mediamanagement, social media, or content marketing.● Demonstrated analytical ability — you are comfortable in data, youbuild your own reports, and you make decisions based on evidence notinstinct alone.● Direct experience managing a paid media agency relationship,including reviewing campaign performance, holding vendorsaccountable, and optimizing spend.● Strong working knowledge of email marketing platforms, includingsegmentation, automation, A/B testing, and deliverability bestpractices.● Experience building or overseeing content calendars across channelswith a strong eye for brand consistency.● Excellent written communication skills — you write strong briefs, clearreports, and polished copy when needed.● Highly organized and self-directed, with the ability to manage multiplechannels and competing deadlines without losing quality.● A proactive problem-solver who brings recommendations, not juststatus updates, to every conversation.● Must have a valid, current passport. Preferred Qualifications● Cruise line, marketing agency or travel industry experience.● Bachelor’s degree in Marketing, Communications, or related field preferred. BenefitsDental Insurance, Health Insurance, Voluntary Life Insurance, Paid Time Off, 401(k)Job Type: Full-timeWork Location: Hybrid in Dania Beach, FLThis position has the ability to be fully remoteCruise.com is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national or ethnic origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, related medical conditions and lactation), sexual orientation, marital status, military service or veteran status, disability, protected medical condition as defined by applicable state or local law, genetic information, or other legally protected status protected by applicable federal, state, or local laws and ordinances.