Digital Marketing Manager

About UsAt Cast & Crew, we’ve empowered creativity and supported the global entertainment industry for decades. Together with our family of brands - Backstage, CAPS, Checks & Balances, Final Draft, Media Services, Sargent-Disc, and The TEAM Companies – we operate as a combined entertainment technology and services provider offering industry standard screenwriting accounting software, digital payroll products, data & reporting, and a host of creative tools.  The industry continues to move faster than ever, and the need for our expertise, our technology, and our people has never been greater.  We are a production’s best ally every step of the way. #OneCastOneCrewWe're looking for a sharp, driven digital marketer to own growth for FilmFreeway across email and paid, while partnering on SEO. This is a single-brand role with real ownership and a direct line to the numbers that matter, from sign-ups to submissions to revenue.You'll run several projects across channels at once and find leverage wherever you can, using modern tools and automation (AI included) to produce more, test faster, and punch well above a lean setup.This role is built for someone who moves fast, learns deeply, and wants to grow into more. You'll get the scope and autonomy usually reserved for a more senior hire, the backing of an experienced marketing team, and a clear runway to take on responsibility as you deliver.About FilmFreewayFilmFreeway is the world's leading platform for filmmakers and screenwriters to discover and submit to film festivals, screenplay contests, and creative competitions. Millions of creators and tens of thousands of festivals rely on FilmFreeway to connect, submit, and get their work in front of the right people. The brand lives within the TCS portfolio at Cast & Crew, alongside other category leading platforms built for the entertainment and creator community.About the roleWe're looking for a sharp, driven digital marketer to own growth for FilmFreeway across email and paid, while partnering on SEO. This is a single-brand role with real ownership and a direct line to the numbers that matter, from sign-ups to submissions to revenue.You'll run several projects across channels at once and find leverage wherever you can, using modern tools and automation (AI included) to produce more, test faster, and punch well above a lean setup.This role is built for someone who moves fast, learns deeply, and wants to grow into more. You'll get the scope and autonomy usually reserved for a more senior hire, the backing of an experienced marketing team, and a clear runway to take on responsibility as you deliver.What you'll own:Email and lifecycleOwn the FilmFreeway email program end to end: onboarding, submission reminders, festival deadline alerts, recommendations, re-engagement, and browse and submission abandonmentBuild and personalize campaigns and lifecycle flows that move filmmakers from sign-up to first submission, and from first submission to repeatSpin up variants, test broadly, and produce at a pace most teams can'tReport on opens, clicks, and downstream submission conversion, and feed every result into the next roundPaid acquisitionPlan, launch, and optimize paid across Meta, Google (Search and Performance Max), YouTube, TikTok, and Reddit to drive creator sign-ups and submissionsGenerate and test ad creative and copy at volume, then scale what winsGet the most from platform automation and smart bidding (Meta Advantage+, Google PMax) while keeping a sharp eye on CAC and ROASManage budget pacing, audiences, and seasonal pushes timed to major festival submission deadlinesSEO (in partnership)Partner with the Backstage SEO team to scope, prioritize, and ship SEO projects for FilmFreewayBring the brand context, briefs, and target keywords, and lean on the SEO team for technical and programmatic executionTrack FilmFreeway organic performance and surface opportunities across festival discovery and high intent searchAcross the brandReport on channel performance, ROAS, CAC, LTV, and contribution to submissions and revenueUse analytics to find funnel drop-offs and growth opportunitiesWork closely with FilmFreeway product, design, and the wider marketing team to ship and iterate fastWhat we're looking for2 to 4 years of hands-on experience in digital, growth, or performance marketingReal depth in email and paid, with the appetite to own both and grow furtherResourceful with technology: you use modern tools, automation, and AI to work faster and scale your outputProven ability to juggle multiple projects across channels without dropping the ballComfort in the core tools: Meta Ads Manager, Google Ads, Iterable, and a product analytics platform (Amplitude or GA4)Strong analytical instincts: you can pull the data, read it, and act on itHigh ownership and a bias to action. You would rather launch, learn, and iterate than wait for perfectBonus pointsYou have built workflows or automations that saved real timeLight scripting or SQL, or comfort with no-code tools (Zapier, Hightouch, n8n)Genuine interest in film, filmmaking, or the creative community, so you understand the audienceExperience marketing a marketplace, subscription, or creator productWhy this roleOwn email and paid for an entire brand, far more scope than a typical manager roleSet the bar for what a lean, modern marketing team can doMentorship and support from an experienced marketing org inside BackstageBenefits Cast & Crew provides a comprehensive package of employee benefits including: Medical, Dental, Vision, PTO, health and wellness programs, employee discounts, and more! Note: Cast & Crew benefits are subject to eligibility requirements.Cast & Crew is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. It is our policy to provide equal employment opportunities to all individuals based on job-related qualifications and ability to perform a job, without regard to age, gender, gender identity, sexual orientation, race, color, religion, creed, national origin, disability, genetic information, veteran status, citizenship or marital status, and to maintain a non-discriminatory environment free from intimidation, harassment or bias based upon these grounds.CA residentsYour personal information may be collected in connection with certain services provided by Cast & Crew or its affiliated companies.  A summary of your California privacy rights can be found at: https://www.castandcrew.com/privacy-policy/Compensation is commensurate with various factors including, but not limited to, relevant experience, qualifications, skills, training, licensure, certifications, geographic cost of labor, and other business and organizational needs. Compensation range for candidates in other locations may differ based on the cost of labor in that location. The compensation range for this position is: $90,000.00 - $105,000.00 per year.