Digital Marketing Manager

EvenUp is on a mission to close the justice gap using technology and AI. We empower personal injury lawyers and victims to get the justice they deserve. Our products enable law firms to secure faster settlements, higher payouts, and better outcomes for victims injured through no fault of their own in vehicle collisions, accidents, natural disasters, and more.We are one of the fastest-growing vertical SaaS companies in history, and we are just getting started. EvenUp is backed by top VCs, including Bessemer Venture Partners, Bain Capital Ventures, SignalFire, and Lightspeed. We are looking to expand our team with talented, driven, and collaborative individuals who seek to have a lasting impact. Learn more at www.evenuplaw.com.Challenges You’ll SolveWe’re looking for a Digital Marketing Manager to manage our paid media strategy across SEM, paid social channels (Facebook, Instagram, TikTok, Twitter, Reddit, YouTube, etc). You’ll be responsible for creating compelling campaigns that generate qualified pipeline for our sales team. The right candidate for the role is an incredibly data-driven growth marketer with expertise in multiple demand generation channels. You must have a proven track record of driving a high volume of quality opportunities into sales and examples to show your partnership.Digital marketing is a major potential channel for EvenUp and you’ll own the pipeline from Google / Bing Search, paid social (Instagram, Facebook, Reddit, TikTok, Youtube), retargeting, and display ads. You will work closely with all other marketing teams along with sales, product, and ops to create campaigns, analyze data, and optimize all aspects of our paid media strategy. The successful candidate will draw upon their project management experience to ensure campaigns are flawlessly delivered on time and on budget. You’ll support end-to-end campaign creation, execution, delivery and measurement of all demand generation campaigns.What will you do?Own pipeline by channels to drive business outcomes to generate net new business pipeline and help accelerate deals to closeTest, learn and get creative with new channels across the funnel from awareness to conversion and understanding the differentOwn the paid media budget and partner with marketing operations to deliver regular reporting and insights from different marketing campaignsLead and mentor a growing digital marketing teamManage the execution of digital marketing channels, including all paid media (paid search, display, social) to maximize engagement and efficient use of spendContinue to build out an ABM (Account Based Marketing) practice, supporting 1:Many, 1:Few, and 1:1 with strategic accounts while balancing high velocity GTM motions for the SMB and Mid-Market prospects.Partner closely with Sales, Product Marketing, SDRs, and Marketing Operations to align messaging, lead flow, and attributionOwn, execute, analyze, and optimize our paid media efforts across platforms (e.g. Google Ads, Bing, YouTube, Instagram, Facebook, LinkedIn, Reddit, and Twitter)Define campaign objectives, target audiences, effective reporting and create marketing assets to execute campaignsResearch new and applicable online marketing and advertising technology/platforms to improve efficiency across campaigns, including staying up to date on current trends and best practicesManage vendors and/or agencies to ensure paid programs are turned on, running, and optimizedResearch new and applicable online marketing and advertising technology/platforms, to improve efficiency across campaigns, including staying up to date on current trends and best practicesAnalyze daily performance to ensure campaigns are pacing to budget and performance targets are metResponsible for maintaining housekeeping and hygiene of advertising accounts and overall monitoring of account healthWhat skills and experience should you bring?6+ years working in growth marketing with an emphasis on digital advertising or other demand generation channels5+ years in managing Paid Advertising/Digital Marketing programs (experience in marketing B2B SaaS products is a strong plus)Expert reporting and analytics capabilitiesHighly organized and comfortable with working to deadlinesExceptional at multitaskingNotice to Candidates:EvenUp has been made aware of fraudulent job postings and unaffiliated third parties posing as our recruiting team – please know that we have no affiliation or connection to these situations. We only post open roles on our career page (evenuplaw.com/careers) or reputable job boards like our official LinkedIn or Indeed pages, and all official EvenUp recruitment emails will come from the domains @evenuplaw.com, @evenup.ai, @ext-evenuplaw.com, no-reply@ashbyhq.com or no‑reply@canditech.io email addresses.To ensure fairness and proper consideration, we do not accept resumes or expressions of interest via email or social media messages. If you’re interested in a role, please submit your application directly through our careers page.If you receive communication from someone you believe is impersonating EvenUp, please report it to us at talent-ops-team@evenuplaw.com. Examples of fraudulent domains include “careers-evenuplaw.com” and “careers-evenuplaws.com”.Benefits & Perks:As part of our total rewards package, we offer attractive benefits and perks to our employees, including:Choice of medical, dental, and vision insurance plans for you and your familyAdditional insurance coverage options for life, accident, or critical illnessFlexible paid time off, sick leave, short-term and long-term disability10 US observed holidays, and Canadian statutory holidays by provinceA home office stipend401(k) for US-based employees and RRSP for Canada-based employeesPaid parental leaveA local in-person meet-up programHubs in San Francisco and TorontoPlease note the above benefits & perks are for full-time employeesEvenUp is an equal opportunity employer. We are committed to diversity and inclusion in our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.