Digital Marketing & Lead Generation Specialist for a Special Education Program in Australia (Home Based Part Time)

• Manage and schedule weekly social media content across Facebook, Instagram, LinkedIn, and TikTok. • Write and publish weekly SEO-optimized blogs on Squarespace.• Create graphics and short-form content using Canva.• Manage the weekly YouTube video, including titles, descriptions, tags, thumbnails, captions, and basic editing.• Repurpose video content into social posts, short clips, blogs, and emails.• Manage GoHighLevel email marketing, including automations, workflows, nurture sequences, intake campaigns, forms, tags, lists, and pipelines.• Manage and optimize Google Ads and Meta Ads, including campaigns, audiences, keywords, budgets, creatives, and conversion tracking.• Manage and update the Squarespace website, landing pages, forms, and general content.• Perform SEO, including on-page optimization and monitoring search performance.• Maintain GA4 and Google Tag Manager for accurate conversion and lead-source tracking.• Track and report lead volume, lead sources, cost per lead, ad spend, and campaign performance.• Prepare recommendations based on marketing and lead-generation data.• Research relevant industry/business awards and assist with applications.• Plan and launch marketing campaigns around the January, May, and September intakes.