Digital Marketing & Ecommerce Coordinator

Description   About Royal Apparel Royal Apparel is a USA-based apparel manufacturer known for high-quality, fashion-forward basics and a strong commitment to domestic production, sustainability, and service. We work across retail, wholesale, and promotional markets and are looking for a team member who wants to grow with a dynamic and evolving brand. Full-Time | Hybrid, Remote, or On-Site | Monday–Friday Royal Apparel is seeking a Digital Marketing & Ecommerce Coordinator to support growth across our ecommerce, wholesale, and promotional sales channels. This position is available as hybrid, remote, or on-site for the right candidate. We are looking for someone who is organized, analytical, creative, and comfortable managing day-to-day digital marketing, content publishing, website merchandising, and campaign support. The ideal candidate will help execute marketing initiatives, improve online visibility, support paid media efforts, maintain website and product content, and assist with reporting and performance analysis across multiple channels. Key Responsibilities SEO & Content Support Edit and review SEO content, blog copy, and website content  Publish content across ecommerce and wholesale platforms  Support GEO/AI visibility efforts and citation building  Assist with technical SEO implementation  Track keyword rankings and organic visibility performance  Monitor search trends, competitor activity, and market opportunities  Paid Search & Paid Social Support Assist with shopping feed optimization  Support campaign setup, optimization, and weekly creative updates  Validate conversion tracking  Maintain reporting dashboards  Help analyze performance and identify opportunities for improvement  Conversion Optimization & Analytics Support landing page, product page, and category page improvements  Assist with CTA and offer testing  Review funnel performance and customer behavior  Validate GA4 tracking and tag management setup  Monitor attribution, cross-channel reporting, and data integrity  Email Marketing Update and manage contact lists  Proof email creative and audience-specific headlines  Build email campaigns in templates, apply UTM tracking, test, and deploy sends  Website Merchandising Create and edit product videos  Locate, edit, and add product photography  Organize tagged product groups and categories for campaigns  Add and update styles, colors, sizes, and inventory  Review approvals and deactivate discontinued items  Create coupons and update sliders, banners, and popups  Promo / Marketplace Support Review affiliate sales performance  Add and update product information across promo and marketplace channels  Support EASI product export setup  Help manage merchandising and reporting for platforms such as Faire, Sage, and ASI  Schedule & Benefits Full-time position  Hybrid, remote, or on-site opportunity depending on candidate fit  Monday through Friday  40 hours per week  Paid vacation  401(k) Profit Sharing-Company ContributionMedical, dental, and vision insurance  Employee assistance programEmployee discountYear End BonusTo apply: Please submit your resume and a brief summary of your experience in digital marketing, ecommerce, merchandising, or related work. Requirements Qualifications Experience (2-5 Years) in digital marketing, ecommerce, merchandising, or a related roleFamiliarity with SEO, paid media support, website content publishing, and analyticsStrong attention to detail and ability to manage multiple projects  Strong written communication and organizational skills  Ability to work effectively both independently and collaboratively  Experience with ecommerce platforms, CMS tools, email platforms, GA4, and reporting tools is preferred  An interest in fashion or experience with apparel marketing is a bonus