Digital Marketing Director

Role OverviewMyriad Genetics is seeking a Director Digital Marketing to lead its centralized digital marketing function across the enterprise. This role owns the strategy, execution, and optimization of all digital demand-generation and performance marketing activities across Myriad’s product portfolio, including Health Management, Precision Oncology and emerging growth platforms.Operating within Myriad’s centralized marketing model, this leader will run the team responsible for digital advertising, CRM, and onsite strategy across product areas, ensuring scale, consistency, efficiency, and measurable impact. The role blends strategic leadership with a hands-on performance orientation and close partnership with product marketing, commercial, medical, and analytics teams.This is a high-impact leadership role for a modern digital marketer who thrives in both regulated healthcare and fast-paced consumer healthcare environments and knows how to balance speed, compliance, and performance.Key ResponsibilitiesDigital Strategy & Performance OwnershipOwn Myriad’s enterprise digital marketing strategy, aligned to commercial priorities across all product areas.Drive measurable growth through paid digital advertising, including Google Search, Display, YouTube, and other performance channels.Establish clear performance targets, dashboards, and optimization cadences tied to pipeline impact, demand, and ROI.Drive onsite strategy improvements sourced across organic (search and social) and paid social channels to increase engagement, leads, and conversion. Centralized Digital ExecutionLead a centralized team responsible for:Paid digital media (search, display, retargeting)SEO and organic search performanceOnsite optimization and conversion rate optimization (CRO)CRM-integrated digital programs (email, nurture, audience targeting)Paid and Organic SocialLanding page strategy and optimization Ensure consistent standards, tools, and best practices across product lines while allowing flexibility for product-specific needs.Agency & Partner ManagementOwn relationships with external digital and media agencies, including strategy alignment, performance management, and budget oversight.Set clear agency KPIs and hold partners accountable for outcomes, not just activity.Evaluate make-vs-buy decisions to balance internal capability and agency leverage.Cross-Functional PartnershipPartner closely with:Product Marketing and Brand teamsSales and Commercial OperationsMedical, Legal, and Regulatory partnersAnalytics and Marketing OperationsEnsure all digital programs meet regulatory, privacy, and brand standards while maintaining speed to market.Data, Analytics & OptimizationLeverage CRM and marketing technology platforms to enable audience segmentation, targeting, attribution, and lifecycle marketing.Use data and insights to continuously test, learn, and optimize digital performance.Translate performance data into clear, executive-ready insights and recommendations.Team Leadership & Capability BuildingBuild, lead, and develop a high-performing digital marketing team in a centralized model.Establish clear roles, operating rhythms, and career paths for digital talent.Foster a culture of accountability, experimentation, and continuous improvement.QualificationsRequiredBachelor’s degree required; advanced degree preferred.10+ years of progressive experience in digital marketing.Proven experience leading centralized digital marketing or performance marketing teams.Deep hands-on expertise across:Google Ads and paid searchSEO and organic growth strategiesWebsite optimization and digital user experienceCRM-driven digital marketing (email, nurture, audience targeting)Social across platforms for both HCPs and patientsStrong track record of managing agencies and significant digital media budgets.Experience operating in regulated industries (healthcare, life sciences, diagnostics, or adjacent sectors) and in operating with consumersExperience navigating healthcare privacy challengesPreferredExperience supporting multiple products or business units within a centralized model.Familiarity with healthcare compliance considerations (HIPAA, privacy, promotional review processes).Strong analytical orientation with comfort using dashboards, attribution models, and performance reporting.What Success Looks LikeWithin the first 12–18 months, this leader will:Establish a best-in-class centralized digital marketing engineImprove efficiency and ROI across digital spendDrive measurable increases in qualified demand and pipeline contributionCreate clarity and alignment between product teams and centralized digital executionBuild a scalable foundation to support Myriad’s growth strategy Physical RequirementsLifting Requirements – sedentary work or exerting up to 10 pounds of force occasionally. Physical Requirements – stationary positioning, moving, communicating, and observing. Use of equipment and tools that are necessary to perform essential functions of the job.EEOWe recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. In hiring and all other employment decisions, we prohibit discrimination and harassment on the basis of any protected characteristic, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as any mental health or physical disability needs.About UsMyriad Genetics is a leading molecular diagnostic testing and precision medicine company dedicated to advancing health and well-being for all. Myriad Genetics develops and offers molecular tests that help assess the risk of developing disease or disease progression and guide treatment decisions across medical specialties where molecular insights can significantly improve patient care and lower healthcare costs. For more information, visit www.myriad.com. #LI-remote#LI-MH1 Ready to transform the future of patient care through the power of genetics?   For more than 30 years, Myriad Genetics has led the way in precision medicine by delivering important insights to help people make informed health decisions. As a leading molecular diagnostic testing and precision medicine company, we are dedicated to advancing health and well-being for all. Our innovative genetic tests are used across specialties including oncology, women’s health, and mental health, empowering clinicians to personalize treatment and help their patients take proactive steps toward better outcomes.   What inspires us – and you – is simple: Every test, every insight, and every patient story emphasizes our commitment to improving lives through science, innovation, and care. you’re ready to help shape the future of medicine. Your work will have meaningful impact, and your dedication can change lives. Learn more at https://www.myriad.com and follow Myriad Genetics on LinkedIn.   We are an equal opportunity employer and place high value on inclusion and belonging. We prohibit discrimination and harassment on the basis of any protected characteristic, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as any mental health or physical disability needs. If you need assistance submitting your application due to a disability, you can request an accommodation by contacting recruiting@myriad.com.   Please answer all questions completely. Please do not provide any information not specifically requested on this Employment Application form. To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.     Myriad Genetics will never request payment, solicit personal financial information, or conduct interviews via informal channels (e.g., personal email, text messages). All opportunity-related communication with Myriad Genetics will come from our employees, whose e-mail addresses end with "@myriad.com."