Digital Marketing Coordinator

About SimpliFed SimpliFed is a virtual maternal health company providing evidence-based, judgment-free baby-feeding and pregnancy and postpartum support through virtual care. We support parents across feeding journeys—breastfeeding, pumping, combo feeding, and formula feeding—by meeting families where they are and prioritizing choice, mental health, and real-life practicality. Our care model removes common barriers to maternal health by making expert support accessible during pregnancy, postpartum, and key transitions like returning to work. We partner with employers, health plans, and families to improve maternal health outcomes through inclusive, flexible care. About the Role We’re looking for a Digital Marketing Coordinator to own the day-to-day execution of our email, SMS, and website marketing efforts. This role is ideal for someone who is highly organized, detail-oriented, and excited about building, optimizing, and analyzing marketing journeys that truly support moms and families. You’ll be responsible for setting up and maintaining lifecycle campaigns across email and SMS, monitoring performance, and ensuring our website functions smoothly from a marketing perspective—including troubleshooting issues like broken links, 404s, and form flows. This is a hands-on role for someone who enjoys both marketing operations and analytics, who can move comfortably between tools, data, and execution and most importantly is ready to learn!  This role also requires someone deeply passionate about maternal health and motivated by making a real-world impact. You will bring a thoughtful, empathetic approach to communicating about pregnancy, postpartum, and infant feeding—understanding that these topics are both highly personal and clinically important. Success in this role requires a strong appreciation for evidence-based care, health equity, and the responsibility that comes with educating and engaging parents during a critical life stage. If you’re energized by using marketing to improve access, understanding, and outcomes for families, this role is for you. Key Responsibilities Email & SMS Marketing Build, launch, and maintain email and SMS journeys (welcome flows, nurture campaigns, re-engagement and lifecycle programs) Set up automations, triggers, segmentation, and suppression logic QA all campaigns to ensure accuracy, compliance, and a strong user experience Manage campaign calendars and ensure timely execution Collaborate with marketing and clinical/content teams to implement copy and messaging Analytics & Optimization Monitor performance across email and SMS (open rates, CTR, conversions, unsubscribes, drop-off points) Maintain regular reporting and dashboards Identify trends, gaps, and opportunities to improve engagement and conversion Run A/B tests on subject lines, CTAs, timing, and messaging Use data to recommend and implement iterative improvements Website & Webflow Management Manage marketing-related website updates in Webflow Troubleshoot and resolve issues including: Broken links 404 errors and redirects Form and tracking issues Page updates and basic layout changes Partner with design or engineering as needed for more complex builds Ensure marketing pages are optimized, accurate, and up to date Cross-functional team member Collaborate with marketing and clinical stakeholders on copy and messaging  Understand operations and operational workflows to ensure smooth and best-in-class patient experience  Maintain regular touch bases with IT to establish trust and become an expert on our marketing platform and tools  Demonstrate a willingness to try, execute and try again  Required Qualifications 2+ years of experience in digital marketing, lifecycle marketing, or marketing operations Some experience with email and SMS platforms (e.g., HubSpot, Braze, Klaviyo, Salesforce Marketing Cloud, or similar) but willingness to learn in-house proprietary tools Strong analytical skills with the ability to interpret performance data and take action Some experience working in Webflow, including basic site management and troubleshooting Comfort working across multiple tools and platforms simultaneously Strong attention to detail and quality control Excellent written and verbal communication skills About You Aligned with SimpliFed’s mission to provide supportive, inclusive are Proactive and takes ownership Comfortable executing independently while collaborating cross-functionally Organized, reliable, and deadline-driven Does not suffer in silence: willingness to give it a shot but then reach out for help as needed and not waiting too long Curious about data and motivated by continuous improvement Thrives in a fast paced, team environment. Salary range is 55K to 65k depending on experience.