Digital Marketing Contractor - Paid Media

Where passion meets opportunityThe best of your adventures is the one you have yet to sail! Your Purpose MSC Cruises, the world’s third largest cruise line brand, is expanding its Marketing team in the USA. Reporting to the Director, Media, the Paid Digital Media Contractor role focuses on media technology, tagging, and measurement across paid digital channels. This role partners with agencies and internal teams to define and implement tracking frameworks, support platform integrations, and ensure data accuracy. Responsibilities include translating media plans into technical requirements, overseeing tagging and data layers, and delivering insights to optimize campaign performance. This role is fully remote or based in the Miami office up to four days per week for candidates located in the area.Your Impact General Experience & SkillsExperience supporting paid media planning, measurement, or analytics in a digital marketing environment (e.g., paid social, search)Proven ability to collaborate with media agencies, analytics teams, and cross-functional stakeholdersFamiliarity with digital ad platforms, audience targeting, and performance measurementStrong understanding of modern analytics tools, including GA4 and/or Adobe AnalyticsDetail-oriented, highly organized, and able to manage multiple workstreams in a fast-paced environmentAbility to translate technical concepts into clear, actionable guidance Media Technology & MeasurementDefine media tagging and measurement requirements with Media AOR and internal analytics teamsPartner with web and tech teams to implement pixels, Floodlights, conversion tracking, and data layers (e.g., CAPI)QA tracking and troubleshoot discrepancies across GA4 and/or Adobe AnalyticsSupport integrations across platforms like Google Ads, SA360, DV360, and travel-related products (e.g., Google Flights, cruise integrations)Maintain documentation, tagging standards, taxonomy, and platform best practices Media Planning & Agency CollaborationAct as a day-to-day planning and technical partner for paid mediaReview media plans to ensure alignment with measurement strategy and platform requirementsTranslate media plans into clear website, tagging, and analytics requirementsDrive consistent processes and communication across media, analytics, and internal teamsYour Journey so far Bachelor’s degree required7+ years of experience in digital marketing strategy, planning, and measurement, with a proven ability to scale channels and optimize KPIsStrong understanding of the media landscape across traditional and digital channels, with hands-on experience executing multi-channel campaigns and managing agenciesProficiency in web analytics, A/B testing, and attribution, with a data-driven, analytical, and problem-solving mindsetEffective communicator able to influence cross-functional teams; collaborative and accountable in fast-paced environmentsYour Essentials Information about visa requirements if any:US Passport or US Permanent ResidentMSC Cruises is an E-Verify employerMSC Cruises USA is an equal opportunity employer that complies with all applicable federal, state, and local laws, rules and regulations. It is our policy to employ and promote qualified candidates without discrimination on the basis of race, color, sex, age, origin, sexual orientation, marital status, disability or any other characteristic protected by law. Our hiring decisions are based solely on merit, qualifications and business needs.Our commitmentWe are committed to building a future that values diverse perspectives, embraces the world beyond borders, and fosters an inclusive environment where every individual feels valued, respected and empowered to be their authentic selves. Our commitment extends to taking meaningful, measurable actions that have a long-term positive impact on our guests, our employees and our planet. Ready to turn your passion into something extraordinary? Join us at MSC Cruises, where new opportunities await. Apply today to be part of a global team that is pushing boundaries and achieving something remarkable. Your journey starts here!