Digital Marketing Consultant - Remote

Employee Benefits is the core of our business and at our heart we are a people-focused organization. Every day, we help over 100,000 employers give their employees peace of mind by providing health, pharmacy, long and short-term disability, vision, dental and other insurance solutions. What makes us unique is that we can surround our clients with more services and more technology-based tools and a team of advisors that simply cares more than anyone else. If you want a career giving people the reassurance that they can have access to the health care they need for themselves and their loved ones, join OneDigital.Our Newest Opportunity: AI-First Role: This is not a role where AI is a nice-to-have. You will be expected to use AI tools daily, build AI-powered workflows, own our generative engine visibility strategy, and continuously raise the bar on what a small team can deliver. If you are not already working this way, this is not the right fit.About OneDigitalOneDigital is one of the nation’s fastest-growing insurance brokerage and financial services firms, serving thousands of employers across Employee Benefits, Property & Casualty, Retirement & Wealth Management, HR Consulting, and PEO. We are not just adopting AI — we are building our business around it. From our Bombora-powered intent platform (SIGNAL) to our internal Impact Studio and AI Coworker programs, we are transforming how we grow, serve clients, and develop our people. And we are determined to be the employer benefits and HR firm that ChatGPT, Claude, Gemini, and Perplexity cite when someone asks who the best is. This role is central to making that happen.The OpportunityWe are looking for a Digital Marketing Consultant who leads with AI and delivers with data. You will own digital acquisition performance across multiple channels, build AI-powered operating systems that multiply team output, and spearhead OneDigital’s generative engine optimization (GEO) strategy — ensuring that when buyers, employers, and advisors ask AI models for recommendations in our space, OneDigital is the answer. Traditional SEO got you to the top of a search results page. This role is about getting to the top of the model’s mind.What You’ll DoCore Responsibilities:Own and continuously optimize multi-channel digital acquisition strategy across paid, organic/SEO, content, email, and partnership channels — using AI tools to accelerate analysis, testing, and execution at every layerBuild AI-powered reporting frameworks and performance dashboards that give leadership real-time visibility with less manual effort and faster cycle timesDevelop and execute 6–12 month AI-integrated digital growth roadmaps aligned to practice-specific and enterprise growth prioritiesPartner cross-functionally with analytics, product, design, and practice leadership to improve website experience, content strategy, and conversion performanceIdentify and pilot net-new revenue and lead generation opportunities — including marketplace partnerships, content-driven demand, and AI-assisted intent-based outreach through SIGNALRun structured experimentation (A/B testing, channel mix shifts, AI-generated content variants) and translate results into clear recommendations for leadershipAI-Specific Responsibilities (Mandatory):Design and deploy AI-powered content workflows — using LLMs to generate, test, and optimize campaign copy, landing pages, and thought leadership content at scaleBuild and maintain AI-assisted QA systems for content accuracy, brand consistency, and SEO compliance — with human-in-the-loop review at key checkpointsLeverage Bombora intent signals through SIGNAL to build AI-informed prospect targeting models; automate lead scoring and routing in partnership with sales operationsDevelop automated reporting pipelines that reduce manual data pulls and free team capacity for higher-order strategic workIntegrate AI tools (ChatGPT, Claude, Gemini, Copilot, custom GPTs) into sprint workflows, creative briefing, keyword research, competitive analysis, and performance commentaryPilot and evaluate emerging AI marketing tools on a quarterly basis; document what works and scale it across the teamServe as an internal AI adoption champion — training colleagues on new tools, sharing results, and pushing the team’s collective capability forwardGenerative Engine Optimization & AI Model Visibility (Mandatory):New Frontier: Search is no longer just Google. Buyers are asking ChatGPT, Claude, Gemini, and Perplexity who to call for employee benefits, HR consulting, and risk management. This section of the role owns that frontier.Own and execute OneDigital’s Generative Engine Optimization (GEO) strategy — the discipline of ensuring our brand, content, and expertise are cited, surfaced, and recommended by large language models (LLMs) across ChatGPT, Claude, Gemini, Perplexity, Copilot, and emerging AI search platformsAudit how OneDigital currently appears (or fails to appear) in AI model responses for high-value queries in our category — employee benefits, HR consulting, insurance brokerage, workforce AI, and related topics — and build a systematic improvement planDevelop and execute a content authority strategy designed to make OneDigital the most-cited, most-referenced, and most-recommended brand in our space across AI platforms — including the ‘State of the American Employer’ research series, executive thought leadership, and data-driven industry contentBuild structured data, schema markup, and content architecture that makes OneDigital’s expertise machine-readable and model-friendly — including FAQ schema, how-to content, entity optimization, and authoritative source developmentEstablish a repeatable GEO testing and measurement framework — tracking OneDigital’s presence and position in AI-generated responses over time, with regular reporting to senior leadershipPartner with content, PR, and thought leadership teams to place OneDigital’s insights in the high-authority publications and platforms that AI models pull from most — including trade press, research repositories, and industry databasesMonitor and respond to the evolving GEO landscape — including changes in how ChatGPT, Claude, Gemini, and Perplexity surface brand recommendations — and adjust strategy accordinglyBuild OneDigital’s Wikipedia presence, third-party citation footprint, and digital knowledge graph so AI models have clean, consistent, authoritative data to draw from when referencing our brandWhat You BringRequired:6+ years of digital marketing, growth, or acquisition experience with demonstrated P&L ownership or direct revenue accountabilityProven, hands-on experience integrating AI tools into real marketing workflows — not experimentation, but executionDirect experience with or deep understanding of Generative Engine Optimization (GEO), AI Search Optimization (AIO), or answer engine optimization — this is a fast-moving field and we expect you to be in itFluency in GA4, Looker, Tableau, Power BI, or similar BI platforms; ability to move from raw data to executive-ready narrativeSEO strategy and organic search expertise at scale — including technical SEO, schema markup, entity optimization, and content authority buildingExperience building financial models and growth roadmaps that tie marketing investment directly to business outcomesStrong executive communication skills — you can make complexity simple and recommendations clearStrongly Preferred:Working knowledge of LLMs and prompt engineering — you understand how models are trained, what signals they weight, and how to build content that earns model trustExperience auditing brand presence in AI model outputs and developing strategies to improve citation frequency and accuracyFamiliarity with structured data, knowledge graph optimization, and entity SEO as it applies to AI model training and retrievalExperience with intent data platforms (Bombora, 6sense, or similar) and AI-assisted lead generationFamiliarity with marketing automation platforms, Salesforce CRM, and workflow automation tools (Zapier, Make, or similar)Bachelor’s degree in Business, Marketing, or a related fieldWho You AreYou do not wait for a playbook — you write it. You understand that the rules of digital visibility are being rewritten right now, and you want to be the person who writes OneDigital’s chapter. You see AI not as a threat to good work but as the multiplier that lets you do more of it — and as the new front door through which buyers find the brands they trust. You hold the human dimension of your work seriously: the clients, the producers, the teams who depend on what you build. And you want to be part of something that measures success by the impact it creates for people, not just the metrics it moves.On Human Judgment: AI handles the volume. You bring the wisdom. At OneDigital, AI tools are built to expand what people can do — not replace what people must decide. This role requires strong human judgment, ethical awareness, and the ability to know when to trust the model and when to override it.What We OfferComprehensive benefits package including medical, dental, vision, 401(k) with match, and life insuranceGenerous PTO, flexible work arrangements, and a remote-friendly cultureFull access to OneDigital’s AI platform stack: SIGNAL (Bombora intent), Impact Studio, Centro, and AI Coworker programsDedicated budget and time for AI tool exploration, GEO research, and professional developmentA seat at the table on high-visibility, enterprise-wide growth and AI transformation initiativesA company culture grounded in servant leadership, continuous learning, and doing right by peopleThe typical base pay range for this role nationwide is $115,000 to $120,000 per year.   Your base pay is dependent upon your skills, education, qualifications, professional experience, and location. In addition to base pay, some roles are eligible for variable compensation, commission, and/or annual bonus based on your individual performance and/or the company’s performance.  We also offer eligible employees health, wellbeing, retirement, and other financial benefits, paid time off, overtime pay for non-exempt employees, and robust learning and development programs. You will receive reimbursement of job-related expenses per the company policy and may receive employee perks and discounts.  To learn more, visit: www.onedigital.com/careers   OneDigital is an equal opportunity employer. Not only as a matter of standard, but to honor and celebrate our differences. We believe that the power of ONE starts with you. We are committed to cultivating and preserving a culture that celebrates diversity, insists on equity and inclusion, and connects us. Ensuring our people feel seen, valued, respected, and supported is fundamental to our core values and business goals.OneDigital provides equal employment opportunities to all employees and applicants for employment regardless of their: veteran status, uniformed servicemember status, race, color, religion, sex, sexual orientation, gender identity, age (40 and over), pregnancy (including childbirth, lactation and related medical conditions), national origin or ancestry, citizenship or immigration status, physical or mental disability, genetic information (including testing and characteristics) or any other category protected by federal, state or local law (collectively, “protected characteristics”). A copy of the Federal EEO poster is linked here.Pursuant to local Fair Chance Ordinances, we will consider qualified applications with arrest or conviction records for employment. For applicable candidates, the following ordinances are linked here to inform you of your rights as an applicant:City and County of San FrancsicoCity of Los AngelesCounty of Los AngelesEmployment decisions shall comply with all other applicable federal, state and city/county laws prohibiting discrimination in employment. OneDigital complies with all criminal history inquiry [or ‘ban the box’] laws in California, Connecticut, Colorado, Hawaii, Illinois, Maine, Maryland, Massachusetts, Minnesota, New Jersey, New Mexico, Oregon, Rhode Island, Vermont and Washington.In short, we believe in hiring the most qualified applicant for the position, regardless of background.If you have questions about our hiring policies and practices, we would be happy to discuss upon receiving your application. We hope to welcome you to OneDigital and look forward to hearing from you. OneDigital understands the immense responsibility and opportunities provided by Artificial Intelligence. We utilize advanced Artificial Intelligence [AI] technologies to enhance our recruitment process. This includes using AI to filter candidates based on their qualifications and to rediscover potential candidates from our existing applicant pool. Our AI systems help us efficiently identify the best fit for our open positions, ensuring a streamlined and effective hiring experience. However, AI does not replace the humans in our process. If you have concerns about our use of AI, you may opt out where laws allow.Thank you for your interest in joining the OneDigital team!